Too many marketers simply get people on their list and storm them daily with offers. Think of the effect of this. Yes, you need to send regular emails in order to keep in touch with subscribers but those subscribers have joined up because they are willing to receive emails from you. Some people send SPAM emails, not even bothering to get the receiver's acceptance. Emails should not be a series of sales letters pushed into people's inboxes, or spam folders.
Build a list so subscribers will accept your email campaigns and not a series of daily sales letters. Subscribers do sometimes forget they have signed up so it's worth putting something at the top of your emails reminding them they did in fact do so.
Email marketing campaigns are the key to a successful online business. Even if you have a great niche product, you have to have buyers of it. Your email campaign has to help subscribers and convince them why your product is important to them. By exposing them to your offer repeatedly over time, it's more likely they will buy. Of course, this presumes you've built your list of people interested in your niche and your type of offers.
The list of subscribers is, in effect, your market, who have shown an interest in what you have to offer and want more information from you. Use different types of email, as well as offer emails, in your campaign so that subscribers are informed, educated, and some things made clear for them, as well as receiving the offer.
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