Do you know what your website statistics mean? There are plenty of tools and software and services to check what's happening on your site.
Here are 4 to look for.
Hits to your site. This is when a visitor asks for information. Whatever you're using to check hits might not be giving results for one visitor but for any particular information. For instance, someone lands on your page with a couple of images on it. The visitor can be seen as 3 hits - one because of being on the page and 2 for copying each image.
Unique visitors to a page or site are just what it says. It doesn't matter how many pages they go to, you get the count of visitors who are unique on the site or page. This statistic is key to know for your website traffic calculations.
Pages information tells you the number of pages on your site that have been visited. You want the number of pages seen to be of higher value than the number of visitors, as this means visitors went to more than one page. You might be able to find out as well, the number of views of a specific page.
Entry and exit pages are where the visitor came into your site and went out of your site. This can be key in knowing what brought them to your site in the first place. Then with exiting, you can see which page they left from and so maybe why they went away. For instance, search engines will see you as having a high bounce rate if people enter at the home page and then leave by the same page. But if they leasve from your "Contact Us" page they might be considering getting more information from you that can lead to sales.
It can be said the internet marketing is the activity of collecting, analyzing and acting on such statistics.
Click to watch: Put Google Analytics Into Your Site
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