The death of email marketing is regularly claimed. Then there are the claims against receiving SPAM all the time from emailers sending out bulk emails to people who have not asked for them. It's important to get into your subscriber's inbox and not end up in their spam box.
Here are some ideas for doing that.
1 It's key that those you send emails to, have, in fact, opted in to your list. You can use double opt in where they have to click a confirmation link in a confirmation email you send them. If you want to use single opt in, then ensure they understand they are joining your list.
2 Send emails that keep their attention and they want to read, and act on if necessary. Give them important information about your niche that maybe they don't know, and will help them in some way. If you're in the exercise niche, give some beginner's tips on simple exercises or give the latest ideas on foods for health and keeping fit. In other words, give them something extra they would not have received if not on your list.
3 Give them a special offer. People like the idea of something just for them. It gives a sense of being privileged.
4 Ask them what they think of the stuff you're sending them. Because of the direct contact emails are an excellent way to get their opinions. And people like it that they have direct positive input. Use their ideas to improve your business.
Leverage your email marketing as an effective tool in improving your business both for yourself and your subscribers.
Now read Your Email Relationship Building Is Important - click the link.
