I'm sure you know the feeling. You've a great idea for a new article. You're sure it'll help your audience. You create it and place on a high ranked site. But, no matter how many times you look, there are only a handful of people who read it. On top of that, nobody's clicking the link.
This article is about ensuring your articles get read, and you have people clicking through from your link.
First, you must have an excellent title. It's by the title that searchers decide whether they'll read it or not. It needs to stir their interest as soon as they see it, and tells them what they'll find out by reading it. Think of articles you've decided to look at and read through. Did they have a clear message for you? Were the one's you didn't read too vague? Stand out from other articles on a site with titles so clear the reader can't resist having a look.
Second, once you have them starting to read, you need to have the first one or two sentences like another headline. You have to keep their attention at this point so they read on beyond them. If their interest suddenly falls at the beginning, you might lose them forever. They might decide not to read another article by you.
Third, when they do read on, you still have to keep them reading all through the article. Keep the information to the point but also valuable informtion they can use for themselves, preferably straight away when they've finished reading. However, don't try to tell them everything. You just can't do that in one article and it would become too heavy to read through.
Fourth, having kept their attention to the end, give them a call to action they can't resist. Give what they could read next on anther website or tell them what they can find out about on your website, or send them straight to your squeeze page, and put a link.
Free Traffic Continuously
Thursday 27 August 2015
Wednesday 26 August 2015
They Don't Want You To Know This About List Building
You've probably seen products and courses on list building. You also know that all the successful marketers have built a list, and how important it is. Those successful marketers maybe get hundreds of targeted leads a day into their list. Other marketers, trying as hard as they can, only get a handful a day. And make no money.
What's the difference between them?
First, the successful ones have squeeze pages set up so that when a visitor lands on their site at that page, they have to sign up as a subscriber in order to see the sinformation on the website. This is better than having a sign up form on every page. A squeeze page used the first way can get you sign ups of up to 80%. Of course, you have to have a solid squeeze page and a website with information people want. What number of subscribers would an 80% sign up give you?
Second, the successful list builders use their statistics. If you're only getting a few subscribers each day, it's more difficult, less efficient, than if you have hundreds a day. They take the actions to make sure that happens.
Third, to improve their statistics and their tracking, they make sure to test all their actions. So, they keep records of which traffic sources convert the highest into optins. They also know how much each subscriber has cost them from each traffic source. That way they make their subscription numbers get better and better.
Fourth, they realize their subscribers are, in effect, their business. These are the people who will buy from them, and they aim to have as many as possible buying products repeatedly. The successful list builders know how much each subscriber is worth, and know that of the average one. If each subscriber is, or should be, worth at least $1 a month, then it's well worth you paying $1 in order to get that subscriber. You should be paying less for each subscriber than the profit they generate for you.
Fifth, the successful list builders are selling a backend product on the thank you page. This may not be as strong as it was but if it works you're making profit, and helped them with a product they want, before they've even finished the subscription process.
Sixth, to be successful you have to be focused. So, focus on 1 or 2 traffic sources and be an expert in those, knowing and becoming adept at what converts them. For example, a specific squeeze page may be good for one traffic source but absolutely hopeless for another source. This is why testing, and improvement, is important. To achieve that, you have to concentrate your efforts and attention.
What's the difference between them?
First, the successful ones have squeeze pages set up so that when a visitor lands on their site at that page, they have to sign up as a subscriber in order to see the sinformation on the website. This is better than having a sign up form on every page. A squeeze page used the first way can get you sign ups of up to 80%. Of course, you have to have a solid squeeze page and a website with information people want. What number of subscribers would an 80% sign up give you?
Second, the successful list builders use their statistics. If you're only getting a few subscribers each day, it's more difficult, less efficient, than if you have hundreds a day. They take the actions to make sure that happens.
Third, to improve their statistics and their tracking, they make sure to test all their actions. So, they keep records of which traffic sources convert the highest into optins. They also know how much each subscriber has cost them from each traffic source. That way they make their subscription numbers get better and better.
Fourth, they realize their subscribers are, in effect, their business. These are the people who will buy from them, and they aim to have as many as possible buying products repeatedly. The successful list builders know how much each subscriber is worth, and know that of the average one. If each subscriber is, or should be, worth at least $1 a month, then it's well worth you paying $1 in order to get that subscriber. You should be paying less for each subscriber than the profit they generate for you.
Fifth, the successful list builders are selling a backend product on the thank you page. This may not be as strong as it was but if it works you're making profit, and helped them with a product they want, before they've even finished the subscription process.
Sixth, to be successful you have to be focused. So, focus on 1 or 2 traffic sources and be an expert in those, knowing and becoming adept at what converts them. For example, a specific squeeze page may be good for one traffic source but absolutely hopeless for another source. This is why testing, and improvement, is important. To achieve that, you have to concentrate your efforts and attention.
Tuesday 25 August 2015
Do You Really Want To Fail Online?
It seems sometimes like a lot of people looking to start an online business just decide to fail instead, and before they've even got started.
Are you someone who really wants to fail?
A newcomer online looks around and sees how some rich people made their millions on the internet. They think to themselves, well if they can do it, I can too.They pay for a very expensive home study course and another expensive set of materials for online success.
The course has a lot of CDs with audio and video. The first one gives an introduction as to how things work online for businesses. The newcomer decides to skip that as too easy for them as they feel they know all that information anyway. Instead, they look through the list of titles and go for the audio "Email Copywriting For Sales".
On the way to work, they listen to it. They think it's much more convenient that way and less time wasting. They don't understand it. They've chosen this one even though they have no list or website. They have nothing online yet.
They return home that day and inform their spouse that the course is useless.
They go for the other expensive set of materials. They paid $100s, if not $1000s, for it. Again, they ignore the first part. They check on the internet for the online material. They see a mass of material together with initial instructions of what to do first with that material. At that moment, they remember that new show they wanted see on TV.
A month passes and they have to glumly pay the bill on their credit card for the courses. They haven't looked at them since first opening them.
If you are in this situation, or have been, then dig out those courses and listen, watch, read and take notes. Do it all again. Start at the beginning.
After that, plan, and take action on that plan, online.
Now read What You Must Do To Make Money Online
Are you someone who really wants to fail?
A newcomer online looks around and sees how some rich people made their millions on the internet. They think to themselves, well if they can do it, I can too.They pay for a very expensive home study course and another expensive set of materials for online success.
The course has a lot of CDs with audio and video. The first one gives an introduction as to how things work online for businesses. The newcomer decides to skip that as too easy for them as they feel they know all that information anyway. Instead, they look through the list of titles and go for the audio "Email Copywriting For Sales".
On the way to work, they listen to it. They think it's much more convenient that way and less time wasting. They don't understand it. They've chosen this one even though they have no list or website. They have nothing online yet.
They return home that day and inform their spouse that the course is useless.
They go for the other expensive set of materials. They paid $100s, if not $1000s, for it. Again, they ignore the first part. They check on the internet for the online material. They see a mass of material together with initial instructions of what to do first with that material. At that moment, they remember that new show they wanted see on TV.
A month passes and they have to glumly pay the bill on their credit card for the courses. They haven't looked at them since first opening them.
If you are in this situation, or have been, then dig out those courses and listen, watch, read and take notes. Do it all again. Start at the beginning.
After that, plan, and take action on that plan, online.
Now read What You Must Do To Make Money Online
What You Really Need To Succeed In Online Business
Seems like every day there's new information, software, or platform that wants to prove to you it has the answer to online success. A lot are about the way to start up. How to improve your website so it shoots to number 1 on Google. The best method for building your list. Ways you can get more sales. How to be a better copywriter. In fact, you could write down the words "How to.....quick and easy" and complete them with just about anything to do with internet marketing and building a business online.
There is a mass of information from short blog posts to expensive courses promising you can make an income or be rich or improve beyond your dreams online.
There is a lot of good information around if you can dig it all out, and make it connect together.
So, why are at least 95% of people not making any or very little money online?
There's certainly plenty of information.
Is it down to individual psychology?
If you ask anyone about what they want in life, they'd probably give you a clear answer: such as a big internet business, plenty of money, respect from those around them. Or whatever a particular person wants.
Now, if you look at your life, you'll see the possessions you've worked for and gained; your family and relationships; things you really wanted in your life and worked for. That is, you didn't just hope you might get them, and did nothing to do so.
Isn't your attitude to wanting an online business the same? Do you really want it, like you wanted those other things in your life? Finding or buying lots of information does nothing in itself to achieve what you want.
So, how strong is that wanting within you? Are you willing to keep failing until you get it right? Seeing that failure as a way to eliminate things that do not work, as a way to move forward?
Do you really feel a solid need to succeed at an online business, and stop, or reduce to essentials, just collecting information?
You can check out Cheap Start Up Online
There is a mass of information from short blog posts to expensive courses promising you can make an income or be rich or improve beyond your dreams online.
There is a lot of good information around if you can dig it all out, and make it connect together.
So, why are at least 95% of people not making any or very little money online?
There's certainly plenty of information.
Is it down to individual psychology?
If you ask anyone about what they want in life, they'd probably give you a clear answer: such as a big internet business, plenty of money, respect from those around them. Or whatever a particular person wants.
Now, if you look at your life, you'll see the possessions you've worked for and gained; your family and relationships; things you really wanted in your life and worked for. That is, you didn't just hope you might get them, and did nothing to do so.
Isn't your attitude to wanting an online business the same? Do you really want it, like you wanted those other things in your life? Finding or buying lots of information does nothing in itself to achieve what you want.
So, how strong is that wanting within you? Are you willing to keep failing until you get it right? Seeing that failure as a way to eliminate things that do not work, as a way to move forward?
Do you really feel a solid need to succeed at an online business, and stop, or reduce to essentials, just collecting information?
You can check out Cheap Start Up Online
Monday 24 August 2015
Want To Build A Big Subscriber List?
I presume you realize how important it is to build a list of subscribers.
But how can you achieve it?
You can spend some money on advertising, and, in effect, buy your way to a list. Or you can use your time (and this can be a lot) using free or cheap ways that can get results.
You might ask: which is best?
Having the money means you can save yourself a lot of time. Create as large ad campaigns as you can and get clicks by the thousand. Test everything to see what works best for the result you want, and change and improve things to get even better results.
If haven't got the money to do this, then spend the time.
So, if you have enough money, do the following:
First, do Pay Per Click (PPC) marketing. Pay for keywords in ads such as Adsense. Send the traffic to your squeeze page where you can convert it into your list. This might be very fast, done right, but can be very expensive.
Second, advertise in ezines where you buy a number of ads. Again, test all you do, tracking all your ads so you can find out how many subscribers you're getting for each ad. However much you're paying for each subscriber has to be below the money you're making from your average subscriber. Yes, you'll get very targeted subscribers but it takes very careful tracking, which takes time.
If you only have the time, do the following:
1 Create useful content and put it onto high ranked and relevant websites of various kinds. Place a link so that they click through to your squeeze page. These are targeted subscribers but it takes up your time and can be very repetitive.
2 Use relevant forums in order to answer lots of questions with valuable information. Use the signature section to include your link to your squeeze page. This is a good way to build your reputation as an expert in your niche, and the traffic is quite targeted. But there is a lot of time taken up actually taking action, and it can be slow in building up traffic.
Read about The Most Important List Building Keys
But how can you achieve it?
You can spend some money on advertising, and, in effect, buy your way to a list. Or you can use your time (and this can be a lot) using free or cheap ways that can get results.
You might ask: which is best?
Having the money means you can save yourself a lot of time. Create as large ad campaigns as you can and get clicks by the thousand. Test everything to see what works best for the result you want, and change and improve things to get even better results.
If haven't got the money to do this, then spend the time.
So, if you have enough money, do the following:
First, do Pay Per Click (PPC) marketing. Pay for keywords in ads such as Adsense. Send the traffic to your squeeze page where you can convert it into your list. This might be very fast, done right, but can be very expensive.
Second, advertise in ezines where you buy a number of ads. Again, test all you do, tracking all your ads so you can find out how many subscribers you're getting for each ad. However much you're paying for each subscriber has to be below the money you're making from your average subscriber. Yes, you'll get very targeted subscribers but it takes very careful tracking, which takes time.
If you only have the time, do the following:
1 Create useful content and put it onto high ranked and relevant websites of various kinds. Place a link so that they click through to your squeeze page. These are targeted subscribers but it takes up your time and can be very repetitive.
2 Use relevant forums in order to answer lots of questions with valuable information. Use the signature section to include your link to your squeeze page. This is a good way to build your reputation as an expert in your niche, and the traffic is quite targeted. But there is a lot of time taken up actually taking action, and it can be slow in building up traffic.
Read about The Most Important List Building Keys
Go The Right Way About Website Traffic
When someone starts online to create a business, they often imagine all the traffic waiting on the internet ready to be sent to their website. After a while, they can see that there is plenty of traffic on the web but it's not merely sitting around until it's sent by the marketer to a sales letter or squeeze page. In any case, the issue isn't about the amount of traffic you get but how you deal with it, what the interaction is, once it arrives where you want it to.
So, turn the thinking about traffic around. Avoid the focus on sending a whole variety of traffic to your target destination, in the hope someone buys something. The key is to be able to develop a relationship with them, so you can discover what exactly it is they're looking for. Also, give them an opportunity to find out about you as a marketer. What is it you're able to help them with?
To get to this point, don't send traffic directly to a sales letter but to a squeeze page. There, they can join your list. Then you can communicate with them regularly, perhaps daily. But not making one offer after another. At first,, and all through the long term relationship with them, send them valuable information that they need and want. Ask them what they want. Let them ask you questions.
Getting the traffic.
1 Create content that gives useful information and help. Place the content on websites where your prospects might go regularly. Your content lets prospects see what quality of information you provide. They get to experience your tone, attitude, and information without any pressure of having to buy anything. They can make a choice as to whether you fit with their ideas or not.
2 Use Pay Per Click (PPC) such as Adsense. The focus here is on choosing the right keywords for your niche or product. Someone clicks and is sent straight to your destination page. It costs money. Therefore you have to able to get enough subscribers from it who then convert to customers. Some people have lost a lot of money on this method as the desperately try to get the clicks, for example, by being at the top of ads list on the search pages. If you decide to try it, keep control of your costs, know how much you're making per dollar spent, and avoid the temptation of paying more than anyone else for a keyword.
3 Advertise in ezines. Again ,this costs money. Begin with cheaper ads, usually lower down in the ezine's classified section. Test them and change them to improve them. When you're getting better click throughs you can upgrade to more expensive and better placed ads.
Read about Top Spot Internet Marketing
So, turn the thinking about traffic around. Avoid the focus on sending a whole variety of traffic to your target destination, in the hope someone buys something. The key is to be able to develop a relationship with them, so you can discover what exactly it is they're looking for. Also, give them an opportunity to find out about you as a marketer. What is it you're able to help them with?
To get to this point, don't send traffic directly to a sales letter but to a squeeze page. There, they can join your list. Then you can communicate with them regularly, perhaps daily. But not making one offer after another. At first,, and all through the long term relationship with them, send them valuable information that they need and want. Ask them what they want. Let them ask you questions.
Getting the traffic.
1 Create content that gives useful information and help. Place the content on websites where your prospects might go regularly. Your content lets prospects see what quality of information you provide. They get to experience your tone, attitude, and information without any pressure of having to buy anything. They can make a choice as to whether you fit with their ideas or not.
2 Use Pay Per Click (PPC) such as Adsense. The focus here is on choosing the right keywords for your niche or product. Someone clicks and is sent straight to your destination page. It costs money. Therefore you have to able to get enough subscribers from it who then convert to customers. Some people have lost a lot of money on this method as the desperately try to get the clicks, for example, by being at the top of ads list on the search pages. If you decide to try it, keep control of your costs, know how much you're making per dollar spent, and avoid the temptation of paying more than anyone else for a keyword.
3 Advertise in ezines. Again ,this costs money. Begin with cheaper ads, usually lower down in the ezine's classified section. Test them and change them to improve them. When you're getting better click throughs you can upgrade to more expensive and better placed ads.
Read about Top Spot Internet Marketing
Friday 21 August 2015
Making Money With Your Email Campaign
You might have been tempted to buy an email list, thinking you'll save yourself time and effort. But I should think you quickly found out it's been used by other marketers a massive amount of times already. With the result that nobody responds except to complain about how you're spamming them. Yes, you might have made a little bit of money but it's just not worth your payment or effort.
It's far better to have your own personal email list that you built up. You can contact them as you want. Built from targeted traffic, it can be highly responsive, even with a small list. Also, subscribers aren't complaining about spam.
How to build that list? Take these actions.
First, create a website which you can do easily and fast with the free Wordpress platform you get with your hosting account. Then, get an autoresponder account. On your website place a form on a page, for visitors to sign up. This page is where you send traffic, and once they've signed up their email goes into your autoresponder. You get the form to use, from your autoresponder service.
Second, have a freebie ready to offer to subscribers for signing up.
Third, from the start of your email sequence, send your subscribers only relevant and quality information. In this way you begin to create a relationship with them so that they will trust you. Make your emails good enough so that subscribers look forward to your next email each time. You want them to open emails, read the emails, and respond to them, feeling positive that they are getting a quality service.
Fourth, when you've developed a trusting enough relationship you can intersperse offers and links that make you profits, such as affiliate offers.
Fifth, keep nurturing the relationship over time. Even if it's a small list, once that relationship is created you'll make more money from offering quality products, than from a huge list which never responds or does so erratically.
Now read the online best steps guide article
It's far better to have your own personal email list that you built up. You can contact them as you want. Built from targeted traffic, it can be highly responsive, even with a small list. Also, subscribers aren't complaining about spam.
How to build that list? Take these actions.
First, create a website which you can do easily and fast with the free Wordpress platform you get with your hosting account. Then, get an autoresponder account. On your website place a form on a page, for visitors to sign up. This page is where you send traffic, and once they've signed up their email goes into your autoresponder. You get the form to use, from your autoresponder service.
Second, have a freebie ready to offer to subscribers for signing up.
Third, from the start of your email sequence, send your subscribers only relevant and quality information. In this way you begin to create a relationship with them so that they will trust you. Make your emails good enough so that subscribers look forward to your next email each time. You want them to open emails, read the emails, and respond to them, feeling positive that they are getting a quality service.
Fourth, when you've developed a trusting enough relationship you can intersperse offers and links that make you profits, such as affiliate offers.
Fifth, keep nurturing the relationship over time. Even if it's a small list, once that relationship is created you'll make more money from offering quality products, than from a huge list which never responds or does so erratically.
Now read the online best steps guide article
Thursday 20 August 2015
How To Get Ranked With Articles
No, this is not about article directories. But I bet you've wondered if writing and publishing articles can still work somehow. You might even have tried out some articles and seen a little effect but still wondered if it wad really the articles causing that effect.
Well, you're reading this article of mine so obviously I think there is an effect. Try Googling "joe fuller internet marketing" without quotes. Last time I did it, 5 of the top 10 ranked sites, including the top 3, were with my articles on them, including my main site.
So, how to go about it?
First, I am talking about articles only here. Not other content such as videos or slides. However, mixing your content tactics within your overall content strategy will heighten the effect of that strategy.
Second, make your article topics about anything to do with your niche or website. Create ones that are easy to get through with an easy style as if you're talking to the reader. You can give a solution to a niche problem or give a list of tips or give a short lesson in how to take some niche action.
Third, put a link at the end of the article to your website or another piece of content on another site. This is the important bit of using articles. You do 2 basic things. One is have a connection to another piece of content to show the search engines and readers the range of your writing. The other is that a link to your main site is seen as an inbound link by the search engines, adding to their sense of your website's popularity. This last one means their likely to rank your site higher.
Fifth, add your articles regularly, daily is best, to high ranked websites, such as free blogs, social media sites, and other places relevant to your niche. Put a unique article on each one. Don't even bother to spin articles as Google is getting better at finding these out.
Finally, there's the need, as ever, to do search engine optimization. Use targeted keywords and don't overdo their density in the content. Never forget it's better to be ranked first for one website than to have 20 websites ranked at 30.
Well, you're reading this article of mine so obviously I think there is an effect. Try Googling "joe fuller internet marketing" without quotes. Last time I did it, 5 of the top 10 ranked sites, including the top 3, were with my articles on them, including my main site.
So, how to go about it?
First, I am talking about articles only here. Not other content such as videos or slides. However, mixing your content tactics within your overall content strategy will heighten the effect of that strategy.
Second, make your article topics about anything to do with your niche or website. Create ones that are easy to get through with an easy style as if you're talking to the reader. You can give a solution to a niche problem or give a list of tips or give a short lesson in how to take some niche action.
Third, put a link at the end of the article to your website or another piece of content on another site. This is the important bit of using articles. You do 2 basic things. One is have a connection to another piece of content to show the search engines and readers the range of your writing. The other is that a link to your main site is seen as an inbound link by the search engines, adding to their sense of your website's popularity. This last one means their likely to rank your site higher.
Fifth, add your articles regularly, daily is best, to high ranked websites, such as free blogs, social media sites, and other places relevant to your niche. Put a unique article on each one. Don't even bother to spin articles as Google is getting better at finding these out.
Finally, there's the need, as ever, to do search engine optimization. Use targeted keywords and don't overdo their density in the content. Never forget it's better to be ranked first for one website than to have 20 websites ranked at 30.
Monday 17 August 2015
Starting To Generate Money On The Internet
I'm sure you've heard of some people getting onto the internet and within a short time start making money. Or, more likely, people who have been online for a while, and through trial and error found out what works, then set up a website that made a considerable amount of money in a short time.
Well, how do you do that?
First, you have to have a site that's yours as a top priority. Too many people opt for free sites, often inside someone else's system. You need to be in charge of your own content and how you organize your website. You need to be able to set up your own tracking and testing systems as you want to. Wordpress sites are quick and easy to get online, though there can still be some, though not horrendous, learning curve in getting it set up best for your purposes.
Second, it's vital that you collect visitors' email addresses.You need a page or pages on your site where this can be done. Pay for an autoresponder service so you can send those who join your list a sequence of informative emails just after they join. Treat them with great care, as they are, in effect, the start of your business. They will buy from you when you have built a relationship with them by sending them key ideas and actions about your niche, and information that's educating and usable. They need to trust and believe you before they'll start paying you money.
Third, you now need to send people to your opt in page so they can join your list. You might prefer paying for Per Pay Click (PPC) ads, like on Google search results, or banners and other ads. The problem is that people are very used to these types of techniques now and tend not to click on them as they used to. However, if you place your content, such as articles, on relevant websites for your niche, visitors to those sites can see the quality of the information you're giving. If they click the link at the bottom of the article, then you have a visitor to your site who is already qualified, and is more likely to convert to a customer later on.
Fourth, load up your autoresponder with email messages of useful information so you develop a relationship with them. Avoid sales messages. Rather, give them a link to you site if you have an offer for them. They'll buy your offers if they enjoy and trust your information and tone. If not, they won't.
Fifth, it's best to have your own product to sell. If you don't, think about being an affiliate marketer selling someone else's product, and you get a percentage of the sale.
Sixth, begin somewhere, somehow. If you haven't, then start with what you know now in your chosen niche. Watch out for my courses to help you get going. Once you begin, then you can change things as you want and as you build experience. But if you don't get started, you can't do that.
Now read about 5 vital needs for your online business start up.
Well, how do you do that?
First, you have to have a site that's yours as a top priority. Too many people opt for free sites, often inside someone else's system. You need to be in charge of your own content and how you organize your website. You need to be able to set up your own tracking and testing systems as you want to. Wordpress sites are quick and easy to get online, though there can still be some, though not horrendous, learning curve in getting it set up best for your purposes.
Second, it's vital that you collect visitors' email addresses.You need a page or pages on your site where this can be done. Pay for an autoresponder service so you can send those who join your list a sequence of informative emails just after they join. Treat them with great care, as they are, in effect, the start of your business. They will buy from you when you have built a relationship with them by sending them key ideas and actions about your niche, and information that's educating and usable. They need to trust and believe you before they'll start paying you money.
Third, you now need to send people to your opt in page so they can join your list. You might prefer paying for Per Pay Click (PPC) ads, like on Google search results, or banners and other ads. The problem is that people are very used to these types of techniques now and tend not to click on them as they used to. However, if you place your content, such as articles, on relevant websites for your niche, visitors to those sites can see the quality of the information you're giving. If they click the link at the bottom of the article, then you have a visitor to your site who is already qualified, and is more likely to convert to a customer later on.
Fourth, load up your autoresponder with email messages of useful information so you develop a relationship with them. Avoid sales messages. Rather, give them a link to you site if you have an offer for them. They'll buy your offers if they enjoy and trust your information and tone. If not, they won't.
Fifth, it's best to have your own product to sell. If you don't, think about being an affiliate marketer selling someone else's product, and you get a percentage of the sale.
Sixth, begin somewhere, somehow. If you haven't, then start with what you know now in your chosen niche. Watch out for my courses to help you get going. Once you begin, then you can change things as you want and as you build experience. But if you don't get started, you can't do that.
Now read about 5 vital needs for your online business start up.
Articles For You and And Your Readers
Does writing articles still work? Yes, it does, especially as part of a whole content strategy. Maybe you've tried writing some yourself and had a little response. However, you probably found it a very hard process to write and to keep writing.
On top of that, the biggest mistake is to write only with the future sales in mind, and not about what the reader gets out of the process if they decide to read the complete article. The two things are linked and must be there in the article. Otherwise, you're wasting your time on the one hand, and wasting their time on the other hand.
But it need not be such a horrendous task, though, of course, it does take work.
You want people to actually read your articles, and they're looking for articles they can read with the information they want. Therefore, make them as straightforward and easy to get through as possible. They should not be essays on your specialty topic. Contrast that approach with talking with someone you know about a problem they want to sort out. Maybe you're sitting over a drink to do that. It might be the same topic and level of discussion as in the formal essay but it's much easier to understand and not frustrating in any way.
Ok, you're not writing an essay. Instead, it's just like talking to someone in front of you, simply and clearly. That's easy. So, it's easy to write your article.
Look at this article. Am I bothered about my sentences being perfect? Not really, though I will check it over once. Am I bothered if a miss something, or make a small mistake? Yet, you're reading through it. It doesn't cause you any problem, and you're learning something.
You can easily get writing and get readers.
First, write what you know about. Try this: in your chosen niche for your business, write down 3 to 10 topics you know about. Could you talk about these things for 20 minutes to an hour to a friend, or someone you know, about them?
Second, think of you talking about one of the topics, and write down what you'd say. Forget about spelling, sentences and so on. You don't bother about those when you're talking. Put it down as you'd speak.
Third, you've chosen a topic, so that gives your article a clear purpose. Now also give it a clear structure, maybe as you learned in school. Give it an introduction, a few paragraphs with main ideas explained in each one, and a conclusion. Just write it as long as it takes.
Fourth, give yourself plenty of practice. The more you do, the better you'll get and the easier it'll get. For instance, write an article for each of the 3 to 10 topics you decided on earlier. If you're going to write articles, or other content, just keep writing.
If you do as this article says to do, not only will your articles help you make sales but will also help your readers at the same time.
Now read what you must do to make money online
On top of that, the biggest mistake is to write only with the future sales in mind, and not about what the reader gets out of the process if they decide to read the complete article. The two things are linked and must be there in the article. Otherwise, you're wasting your time on the one hand, and wasting their time on the other hand.
But it need not be such a horrendous task, though, of course, it does take work.
You want people to actually read your articles, and they're looking for articles they can read with the information they want. Therefore, make them as straightforward and easy to get through as possible. They should not be essays on your specialty topic. Contrast that approach with talking with someone you know about a problem they want to sort out. Maybe you're sitting over a drink to do that. It might be the same topic and level of discussion as in the formal essay but it's much easier to understand and not frustrating in any way.
Ok, you're not writing an essay. Instead, it's just like talking to someone in front of you, simply and clearly. That's easy. So, it's easy to write your article.
Look at this article. Am I bothered about my sentences being perfect? Not really, though I will check it over once. Am I bothered if a miss something, or make a small mistake? Yet, you're reading through it. It doesn't cause you any problem, and you're learning something.
You can easily get writing and get readers.
First, write what you know about. Try this: in your chosen niche for your business, write down 3 to 10 topics you know about. Could you talk about these things for 20 minutes to an hour to a friend, or someone you know, about them?
Second, think of you talking about one of the topics, and write down what you'd say. Forget about spelling, sentences and so on. You don't bother about those when you're talking. Put it down as you'd speak.
Third, you've chosen a topic, so that gives your article a clear purpose. Now also give it a clear structure, maybe as you learned in school. Give it an introduction, a few paragraphs with main ideas explained in each one, and a conclusion. Just write it as long as it takes.
Fourth, give yourself plenty of practice. The more you do, the better you'll get and the easier it'll get. For instance, write an article for each of the 3 to 10 topics you decided on earlier. If you're going to write articles, or other content, just keep writing.
If you do as this article says to do, not only will your articles help you make sales but will also help your readers at the same time.
Now read what you must do to make money online
Best Article Tactics
Every time you upload another article or piece of content, think of this: if the reader doesn't like it or it's not what they're looking for, they can simply click away. People searching for solutions and information on specific topics have usually read a lot, and most of it has not been worth their time. Your readers want real information - and immediately. This is even more so as time passes on the internet and things get even faster. How, then, do you keep them engaged with your articles?
You have to be tactical in each article, as well as have a strategy for your content.
1 You must give them real information right there in the article. Ask yourself: is this solving a problem? Is it directly usable? Is it providing information filling in gaps in knowledge for the reader? You cannot have a complete difference between the ideas and uses you give to customers in your paid products, and your free information. If you're just filling space, and wasting their time, your readers will think your paid products are the same. On the other hand, if your article is a lesson of some kind about your niche, you're giving them an extract or example of what they can expect in your products. This builds trust through a sense of confidence.
2 Too many pieces of content are trying to sell something directly. It itself is a sales person in disguise. Simply have a link at the bottom. If they don't click that's actually ok. They probably will not buy your products in any case. If they do click through because they like the contents and/or tone of the article, they probably are a better prospect for buying from you, wanting more of what you have to offer.
3 Have a quite relaxed but clear style to your writing. Treat your reader as a friend you're talking to over a coffee. Most likely, they'll react as if they know you too. In that case, they will want to find out more, click through, and as long as your follow up is good, enough people will buy from you.
4 It's about starting to create a relationship with the person. Don't try to sell to them there but get them to click through. Then you can go on and develop the relationship to the advantage of both of you.
5 Finally, make it easy to read, so they'll get right through it. Break your article into bullet points and/or short paragraphs giving clear ideas. As background to that, never stop learning for yourself so that you're offering relevant information.
You have to be tactical in each article, as well as have a strategy for your content.
1 You must give them real information right there in the article. Ask yourself: is this solving a problem? Is it directly usable? Is it providing information filling in gaps in knowledge for the reader? You cannot have a complete difference between the ideas and uses you give to customers in your paid products, and your free information. If you're just filling space, and wasting their time, your readers will think your paid products are the same. On the other hand, if your article is a lesson of some kind about your niche, you're giving them an extract or example of what they can expect in your products. This builds trust through a sense of confidence.
2 Too many pieces of content are trying to sell something directly. It itself is a sales person in disguise. Simply have a link at the bottom. If they don't click that's actually ok. They probably will not buy your products in any case. If they do click through because they like the contents and/or tone of the article, they probably are a better prospect for buying from you, wanting more of what you have to offer.
3 Have a quite relaxed but clear style to your writing. Treat your reader as a friend you're talking to over a coffee. Most likely, they'll react as if they know you too. In that case, they will want to find out more, click through, and as long as your follow up is good, enough people will buy from you.
4 It's about starting to create a relationship with the person. Don't try to sell to them there but get them to click through. Then you can go on and develop the relationship to the advantage of both of you.
5 Finally, make it easy to read, so they'll get right through it. Break your article into bullet points and/or short paragraphs giving clear ideas. As background to that, never stop learning for yourself so that you're offering relevant information.
3 Ways To Generate Traffic
Ads and pop ups don't work like they used to. Add to that that we can all now search faster than ever, including on the move, and zip through websites with increasing speed until we find what we want. This means that the traffic for your online business needs to be more targeted than ever, or else people won't stay to view your website in any detail. As things become even faster with improved connections, there'll be even greater difficulty in keeping visitors' attentions.
Here are 3 traffic sources that might fit with your business and people are still finding success with.
1 Pay Per Click (PPC). This is useful as it gets round the need to depend on search engines so much. You pay your money to be at the top of the listed ads. In buying your keywords, you must think of being very targeted. If your niche is household vermin, it's not best to buy that term, but rather something like "mice vermin" or "mice household vermin" or something similar you know is a strong keyword. Now, you might not get as many clicks but they should cost you less and they should provide more buyers because of the narrower targeting.
Also, avoid trying to bid more and more to get to the top of list. You'll have to pay too much. The reason is that the top place gets many casual clicks. If they don't see what they want immediately, they click straight out. Pay for a listing down to the fifth place because someone who clicks on that ad has probably read the others and chosen yours more carefully as more likely to provide what they're after.
2 Writing articles and placing them on others' sites.This will generate targeted traffic as long as it's aimed at what you know people in your niche are looking for and wanting to buy. It can also help develop a relationship with your audience through the tone and style of the writing. So, it's best if the same person writes both your articles and your website posts, as once they click through from the article offsite, they will recognize the same style. Therefore, they're more likely to develop trust and then to buy.
3 Advertising in ezines. Again, targeting is very important. Choose ezines that deal with topics related to your website topics. In addition, keep track of where clicks are coming from. Layout a spreadsheet with the details of which ezines you used, the cost, and how many leads you got from each ezine. You need to track because some ezines will be much better for you than others. You need to know which ones to use more of, and which ones to drop.
Interested in free traffic continuously?
Here are 3 traffic sources that might fit with your business and people are still finding success with.
1 Pay Per Click (PPC). This is useful as it gets round the need to depend on search engines so much. You pay your money to be at the top of the listed ads. In buying your keywords, you must think of being very targeted. If your niche is household vermin, it's not best to buy that term, but rather something like "mice vermin" or "mice household vermin" or something similar you know is a strong keyword. Now, you might not get as many clicks but they should cost you less and they should provide more buyers because of the narrower targeting.
Also, avoid trying to bid more and more to get to the top of list. You'll have to pay too much. The reason is that the top place gets many casual clicks. If they don't see what they want immediately, they click straight out. Pay for a listing down to the fifth place because someone who clicks on that ad has probably read the others and chosen yours more carefully as more likely to provide what they're after.
2 Writing articles and placing them on others' sites.This will generate targeted traffic as long as it's aimed at what you know people in your niche are looking for and wanting to buy. It can also help develop a relationship with your audience through the tone and style of the writing. So, it's best if the same person writes both your articles and your website posts, as once they click through from the article offsite, they will recognize the same style. Therefore, they're more likely to develop trust and then to buy.
3 Advertising in ezines. Again, targeting is very important. Choose ezines that deal with topics related to your website topics. In addition, keep track of where clicks are coming from. Layout a spreadsheet with the details of which ezines you used, the cost, and how many leads you got from each ezine. You need to track because some ezines will be much better for you than others. You need to know which ones to use more of, and which ones to drop.
Interested in free traffic continuously?
Sunday 16 August 2015
7 Keys To Fast List Building
Yes, you do need your own list. As will become clear in this article. Whatever type of online business you have, it's vital to that business that you have a list.
Now you might ask: Why bother? Because it's obvious, having a business, you want to sell products, that is, you want people to give you money for those products. Just like in the offline world, people buy when they trust those they're buying from and they have, or feel they have, a relationship with that business or a person in it. If they feel they might be taken advantage of, they won't buy.
That's why it's unlikely visitors to your website will buy something from you on their first visit. They're likely to do so when they've visited it a few times, and more so if they've read several emails from you addressing them and their concerns.
The more this happens and they get used to your name, your business, and your products, they will increasingly trust you. This is a crucial point in the relationship, and your business. When they're ready to buy from you, you must be able to keep communicating with them. You need a list to do that. You're able to constantly email them so you keep your business in front of them.
Here are the 7 keys to fast list building.
First key: You need a squeeze page on your website so they're able to give you their email address. Give them a useful freebie in return such as a relevant email course or an ebook.
Second key: Buy into an autoresponder service. This lets you keep in communication with your subscribers automatically. If you build even only a small list, it would take you considerable time to keep setting up your emails each time.
Third key: You need to get traffic to your website. If you use Pay Per Click (PPC) make sure you keep to the cheaper keywords until you know what response you're getting. Also, place unique articles around the web on relevant websites, and have a link back to your site. Join with other marketers or sites who aren't in direct competition with you. For example, if your niche is vegetable gardening, you could join up with a flower grower - non-competing directly but in the same area of interest.
Fourth key: You need to create and send emails that are relevant to your subscribers. That is, they're about topics they want to know about. Also, make them usable by them, immediately usable if possible. The aim is to be both directly helpful, and to keep them looking forward to your next email.
Fifth key: Everything prospects and visitors receive or see from you should be an opportunity for them to opt in to your list. Have a link to your squeeze page in emails to non-subscribers, on your website, and in any free or paid products to non-subscribers.
Sixth key: Email your list regularly and keep to the same name and email address you use so they recognize it and open the email. Never send them inferior material or recommendations. If you feel it's not right for your subscribers, then don't send it.
Seventh key: Never forget it's a business you're building and you're collecting subscribers with a business purpose. You're not building a list for the sake of it. You want to develop a professional relationship with them, so they might buy from you later on. Even a small list will work fine as long as you have that relationship.
Find out what you need to do to make money online: https://goo.gl/rzTbIE
Now you might ask: Why bother? Because it's obvious, having a business, you want to sell products, that is, you want people to give you money for those products. Just like in the offline world, people buy when they trust those they're buying from and they have, or feel they have, a relationship with that business or a person in it. If they feel they might be taken advantage of, they won't buy.
That's why it's unlikely visitors to your website will buy something from you on their first visit. They're likely to do so when they've visited it a few times, and more so if they've read several emails from you addressing them and their concerns.
The more this happens and they get used to your name, your business, and your products, they will increasingly trust you. This is a crucial point in the relationship, and your business. When they're ready to buy from you, you must be able to keep communicating with them. You need a list to do that. You're able to constantly email them so you keep your business in front of them.
Here are the 7 keys to fast list building.
First key: You need a squeeze page on your website so they're able to give you their email address. Give them a useful freebie in return such as a relevant email course or an ebook.
Second key: Buy into an autoresponder service. This lets you keep in communication with your subscribers automatically. If you build even only a small list, it would take you considerable time to keep setting up your emails each time.
Third key: You need to get traffic to your website. If you use Pay Per Click (PPC) make sure you keep to the cheaper keywords until you know what response you're getting. Also, place unique articles around the web on relevant websites, and have a link back to your site. Join with other marketers or sites who aren't in direct competition with you. For example, if your niche is vegetable gardening, you could join up with a flower grower - non-competing directly but in the same area of interest.
Fourth key: You need to create and send emails that are relevant to your subscribers. That is, they're about topics they want to know about. Also, make them usable by them, immediately usable if possible. The aim is to be both directly helpful, and to keep them looking forward to your next email.
Fifth key: Everything prospects and visitors receive or see from you should be an opportunity for them to opt in to your list. Have a link to your squeeze page in emails to non-subscribers, on your website, and in any free or paid products to non-subscribers.
Sixth key: Email your list regularly and keep to the same name and email address you use so they recognize it and open the email. Never send them inferior material or recommendations. If you feel it's not right for your subscribers, then don't send it.
Seventh key: Never forget it's a business you're building and you're collecting subscribers with a business purpose. You're not building a list for the sake of it. You want to develop a professional relationship with them, so they might buy from you later on. Even a small list will work fine as long as you have that relationship.
Find out what you need to do to make money online: https://goo.gl/rzTbIE
Sunday 9 August 2015
Email Relationship Building Actions
Do you have a list yet? If not, it's vital for your business you start to build one. Much more importantly is that you have a responsive list. That depends on the relationship you've developed with them over time. If you do have a list, are your emails just what your subscribers want to read, and that they can take action from? Or, as most are you get in your inbox, just repeated attempts to sell you something?
Any subscriber you get, have trusted you by giving you their email address - believing you'll provide relevant content. They wouldn't have bothered otherwise. Also, they'll judge any of your products you offer them, and your business, by the emails they receive. If they're not useful and relevant, have poor spelling throughout, and there's nothing original about them, then they'll presume your products are the same low quality.
Think the opposite. Create your emails packed out with useful information that can provide and spark new ideas in your subscribers. There should be something they can immediately put into action for themselves - without having to buy anything from you. When they can see that your ideas produce results, or at least make some sort of required business sense, they'll be happy enough to purchase a full product from you.
Here's how to do it.
First, write clearly, logically, and with expert intention. They want you to be that expert they can trust - otherwise they would not bother to read your emails.
Second, it has to be easy to read too. Don't come over as a pretentious expert but just tell it simply, in layman's language. Imagine talking to a friend in their home about it, giving some information and advice.
Third, avoid trying to sell in every email as people get tired of reading them one after the other and switch off. You're aiming to build a relationship. Send relevant and clear content they can use, with some offers in between them, or a link to your website.
Fourth, you have to make enough contact, especially at the start of the relationship. You might even want to send an email of some sort every day. But not an offer email or else they'll unsubscribe. Work out a pattern of content and offer emails, with more content than offer ones. You want them to look forward to your next email every time. Once they know to look for your name or business name then you might want to cut back or leave gaps in your email sequences.
Fifth, be your own tester. Read the email before you send it. If you received it from someone else, what would you do with it? Read it? Click a link? Delete it? Or unsubscribe?
Sixth, never forget that your reader is an individual person seeking solutions to their problems and needs. So, how would you prefer to be treated on someone's list? I think you know the answer.
Here's more on email marketing campaigns
Any subscriber you get, have trusted you by giving you their email address - believing you'll provide relevant content. They wouldn't have bothered otherwise. Also, they'll judge any of your products you offer them, and your business, by the emails they receive. If they're not useful and relevant, have poor spelling throughout, and there's nothing original about them, then they'll presume your products are the same low quality.
Think the opposite. Create your emails packed out with useful information that can provide and spark new ideas in your subscribers. There should be something they can immediately put into action for themselves - without having to buy anything from you. When they can see that your ideas produce results, or at least make some sort of required business sense, they'll be happy enough to purchase a full product from you.
Here's how to do it.
First, write clearly, logically, and with expert intention. They want you to be that expert they can trust - otherwise they would not bother to read your emails.
Second, it has to be easy to read too. Don't come over as a pretentious expert but just tell it simply, in layman's language. Imagine talking to a friend in their home about it, giving some information and advice.
Third, avoid trying to sell in every email as people get tired of reading them one after the other and switch off. You're aiming to build a relationship. Send relevant and clear content they can use, with some offers in between them, or a link to your website.
Fourth, you have to make enough contact, especially at the start of the relationship. You might even want to send an email of some sort every day. But not an offer email or else they'll unsubscribe. Work out a pattern of content and offer emails, with more content than offer ones. You want them to look forward to your next email every time. Once they know to look for your name or business name then you might want to cut back or leave gaps in your email sequences.
Fifth, be your own tester. Read the email before you send it. If you received it from someone else, what would you do with it? Read it? Click a link? Delete it? Or unsubscribe?
Sixth, never forget that your reader is an individual person seeking solutions to their problems and needs. So, how would you prefer to be treated on someone's list? I think you know the answer.
Here's more on email marketing campaigns
Friday 7 August 2015
How To Write Your Best Sales Letter
First to say, you can write a sales letter. And second to say, you can improve on your writing to write your best sales letter ever. Of course, you have to find and try out new writing skills. However, never forget, all those great copywriters of all those great sales letters you've read - they probably began where you are at this time. Once, they'd never written one before. I know you might be not too pleased with your attempts so far but in a short series of steps I'll show you how to use the organization and persuasion you want.
All sales letters have basic elements in a basic organization. Different letters might put the elements together in different ways but, on the whole, they include them.
First, your headline is vital. You only have a couple of seconds, so it must make every attempt to get hold of your visitor's attention - there are plenty of other distractions online. It must call out to them. Think of it this way: a potential customer must read your sales letter first. If not, they won't buy your product.
It must be as directly relevant to the reader as possible - after all, they probably came from a link related to the topic of your product. If they're prepared to arrive in the first place, unless it's casual curiosity, they'll be hoping your product can help them in some way. So, give your top benefit in the headline - how useful is it for them? What will it do for them? For example, if you were in the gardening niche, you might have:
How to Grow Delphiniums Like an Expert
How to Grow Top Quality Vegetables for your Table at Half the Cost
Be the Envy of your Neighbors and Friends with these Expert Gardening Tips
Transform your Garden from Weeds to Glory in 30 Days or Less - Guaranteed
Get going trying out some headlines for your niche or product. Put in your benefit and product in the examples as a template. Could you write 100 of them? If you keep writing, yes a lot will not be very good, but some will be successful. Doing more gets your creative juices flowing.
Second, you'll have seen those lists of bullet points. Why are they there, and how do you do them to influence the reader?
Make a list of the really important benefits of your product for the customer. Write them as bullet points. For instance, in the dog training niche, you might have:
You can manage your naughty dog with almost no effort on your part
Find out the secret language to train your dog correctly
How to train your dog so it learns fast
You need to know these tricks to gently instil obedience in your dog
You see how you're providing your visitor with specific benefits they'll get from your product. They attract the reader to buy your product in order to receive the benefits.
Third, you must have a guarantee. You must have one to overcome the reader's natural skepticism. If they see they'll get their money back, no questions asked, then it gives them confidence in trusting you with their money. Just make sure your product is actually and fully what you say it is - that way there'll be no or very few refunds.
A guarantee example: If you're not fully satisfied with the product within 30 days, you can have your money back, happily and with no questions asked.
Of course, you would have to alter the timing and any other details to fit with your own product, such as maybe the customer returning a product if it's not digital.
Fourth, ask or tell them to buy. Now, telling may sound a bit heavy handed. But the fact is that this is usually the weakest part of the sales letter. Many customers complain they get to the end but do not know what to do next. So, you must spell it out, such as "Click the Following Link" and urge them to do so. You could even ask for the sale 2 or 3 times during the sales letter.
If you don't ask or urge them to buy, making it very clear how to do so, then your sales may not be anywhere near what they should be.
Now it's over to you. Try writing your sales letter, or several of them, using this outline. You should not be tense about this. Just write as if you're talking to a friend over coffee, explaining your product and how good it is with all its benefits.
You can read more on copywriting at this page
All sales letters have basic elements in a basic organization. Different letters might put the elements together in different ways but, on the whole, they include them.
First, your headline is vital. You only have a couple of seconds, so it must make every attempt to get hold of your visitor's attention - there are plenty of other distractions online. It must call out to them. Think of it this way: a potential customer must read your sales letter first. If not, they won't buy your product.
It must be as directly relevant to the reader as possible - after all, they probably came from a link related to the topic of your product. If they're prepared to arrive in the first place, unless it's casual curiosity, they'll be hoping your product can help them in some way. So, give your top benefit in the headline - how useful is it for them? What will it do for them? For example, if you were in the gardening niche, you might have:
How to Grow Delphiniums Like an Expert
How to Grow Top Quality Vegetables for your Table at Half the Cost
Be the Envy of your Neighbors and Friends with these Expert Gardening Tips
Transform your Garden from Weeds to Glory in 30 Days or Less - Guaranteed
Get going trying out some headlines for your niche or product. Put in your benefit and product in the examples as a template. Could you write 100 of them? If you keep writing, yes a lot will not be very good, but some will be successful. Doing more gets your creative juices flowing.
Second, you'll have seen those lists of bullet points. Why are they there, and how do you do them to influence the reader?
Make a list of the really important benefits of your product for the customer. Write them as bullet points. For instance, in the dog training niche, you might have:
You can manage your naughty dog with almost no effort on your part
Find out the secret language to train your dog correctly
How to train your dog so it learns fast
You need to know these tricks to gently instil obedience in your dog
You see how you're providing your visitor with specific benefits they'll get from your product. They attract the reader to buy your product in order to receive the benefits.
Third, you must have a guarantee. You must have one to overcome the reader's natural skepticism. If they see they'll get their money back, no questions asked, then it gives them confidence in trusting you with their money. Just make sure your product is actually and fully what you say it is - that way there'll be no or very few refunds.
A guarantee example: If you're not fully satisfied with the product within 30 days, you can have your money back, happily and with no questions asked.
Of course, you would have to alter the timing and any other details to fit with your own product, such as maybe the customer returning a product if it's not digital.
Fourth, ask or tell them to buy. Now, telling may sound a bit heavy handed. But the fact is that this is usually the weakest part of the sales letter. Many customers complain they get to the end but do not know what to do next. So, you must spell it out, such as "Click the Following Link" and urge them to do so. You could even ask for the sale 2 or 3 times during the sales letter.
If you don't ask or urge them to buy, making it very clear how to do so, then your sales may not be anywhere near what they should be.
Now it's over to you. Try writing your sales letter, or several of them, using this outline. You should not be tense about this. Just write as if you're talking to a friend over coffee, explaining your product and how good it is with all its benefits.
You can read more on copywriting at this page
How To Build A List
Are you thinking, DO I really need a list? Or, is it really worth the effort of building one? Think carefully about this aspect of your online business. You get an email, probably one out of many each day. Are you more likely to open it because you recognize the sender's name and email address, or if you do not recognize them? You purposefully subscribe to someone's list and receive regular emails from them as you expected. Is it more or less probable you will open those emails?
You open the ones you recognize - right? This is exactly what others online do too. The lesson is obvious isn't it? If you send emails to people who have subscribed to your list, and who recognize your name and email address, you're more likely to get more open rates than, for example, renting a list from someone else. It's an easy win for you to have your own list who have deliberately subscribed for your information and solutions. However, never forget, any specific subscriber is also on lots of other lists and getting information from other marketers. The question is, do they trust them as much as they trust you?
Everybody says to have your own list - and they're right.
So, how do you do it?
First, you need an autoresponder. Once set up with your emails, this will send out those emails automatically, according to the times you have decided. The basic reason for this is to develop a relationship with the subscriber.
Second, to do that, your emails have to have information relevant to what the subscriber is looking for, and be useful, and usable by them, as solutions to problems they have. That way, you create a sense of interest in them that makes them look forward to the next email. So, your emails get opened.
Now, creating a big list is unlikely to happen fast. But you will be developing your business, especially with customers who will buy product after product from you.
Finally, make sure your subscribers have to double opt in - they then have to click a link in an email to confirm they definitely want to join your list. People can forget they have joined a particular list. Double opt in means they're less likely to think you're spamming them.
One more thing: save your time and money and don't bother buying a list, to send a one-off offer to them. A profitable online business is built on your own list that you have a long term trusted relationship with.
Here are your action steps to goal achievement - like building your list.
You open the ones you recognize - right? This is exactly what others online do too. The lesson is obvious isn't it? If you send emails to people who have subscribed to your list, and who recognize your name and email address, you're more likely to get more open rates than, for example, renting a list from someone else. It's an easy win for you to have your own list who have deliberately subscribed for your information and solutions. However, never forget, any specific subscriber is also on lots of other lists and getting information from other marketers. The question is, do they trust them as much as they trust you?
Everybody says to have your own list - and they're right.
So, how do you do it?
First, you need an autoresponder. Once set up with your emails, this will send out those emails automatically, according to the times you have decided. The basic reason for this is to develop a relationship with the subscriber.
Second, to do that, your emails have to have information relevant to what the subscriber is looking for, and be useful, and usable by them, as solutions to problems they have. That way, you create a sense of interest in them that makes them look forward to the next email. So, your emails get opened.
Now, creating a big list is unlikely to happen fast. But you will be developing your business, especially with customers who will buy product after product from you.
Finally, make sure your subscribers have to double opt in - they then have to click a link in an email to confirm they definitely want to join your list. People can forget they have joined a particular list. Double opt in means they're less likely to think you're spamming them.
One more thing: save your time and money and don't bother buying a list, to send a one-off offer to them. A profitable online business is built on your own list that you have a long term trusted relationship with.
Here are your action steps to goal achievement - like building your list.
Thursday 6 August 2015
How To Develop An Online Business Efficiently And Effectively
This article goes against the grain of most of what you'll read online about starting and developing a business. The fact is no cookie cutter method or being in someone else's system or aiming to get rich very fast ever really work. The reason is simple: you're an individual and your business will be too. Just copying another marketer exactly step by step, even if you know what those steps are exactly, won't produce a business just like theirs. If it was that easy, everyone would do it.
Internet marketing keeps changing, too. Look at Google's changes in recent years, and they're doing changes all the time, and you'll find people still selling ideas and products that are out of date. Or look at products a marketer is letting others sell. It might have been a hot seller when it was new and that marketer was the only one selling it. But thousands of sales later, and then others start selling it too, and that same product has much less of a position and impact in the market. The original seller has already taken most of the money.
So, here are the basic elements you need to start and develop your own online business.
First, you need a product.
You could start with affiliate products if they're definitely still needed by your market and have value. However, you're best having your own product, and more than one, so you control it and take all the profit. You can also have affiliates selling it for you, deepening your reach in the market.
Second, you'll then need a website to sell the product.
Wordpress is a free platform and easy and quick to get your site organized and to create pages and posts on it. Pay for a decent host, and create your Wordpress site from within that host. In addition, make sure it's a host with and up to date cPanel so it's easy to control your site.
Third, learn about copywriting.
If you're selling an affiliate product, you use their sales page. If you're selling your own product you have to create a sales page to persuade your prospect to buy it. To do that convincingly, you need to find out about copywriting. It's best to find out first, then use your knowledge, rather than try yourself first, find it doesn't work, and then go to learning copywriting.
Fourth, You need traffic to your sales page.
You can start with free traffic generation, if you have enough time to do it, and when you make enough from sales, then buy traffic in order to increase the development of your business. For free traffic test out different places where your market goes online, and see which produce the most and best buyer traffic. Once you've found such sources then you can ramp them up as you go along.
Fifth, and finally, keep track of all you do.
For example, keep track of your traffic sources and how much money they're generating for you. Let's say you have a source that provides you with one thousand visitors a month that cost you $100 a month. That's ok, but if those one thousand visitors only buy $50 worth of product, you're losing money. So, don't be impressed by numbers, but be certain you know how much money each visitor is generating for you relative to how much they're costing you.
See my other blog post on internet marketing home business.
Internet marketing keeps changing, too. Look at Google's changes in recent years, and they're doing changes all the time, and you'll find people still selling ideas and products that are out of date. Or look at products a marketer is letting others sell. It might have been a hot seller when it was new and that marketer was the only one selling it. But thousands of sales later, and then others start selling it too, and that same product has much less of a position and impact in the market. The original seller has already taken most of the money.
So, here are the basic elements you need to start and develop your own online business.
First, you need a product.
You could start with affiliate products if they're definitely still needed by your market and have value. However, you're best having your own product, and more than one, so you control it and take all the profit. You can also have affiliates selling it for you, deepening your reach in the market.
Second, you'll then need a website to sell the product.
Wordpress is a free platform and easy and quick to get your site organized and to create pages and posts on it. Pay for a decent host, and create your Wordpress site from within that host. In addition, make sure it's a host with and up to date cPanel so it's easy to control your site.
Third, learn about copywriting.
If you're selling an affiliate product, you use their sales page. If you're selling your own product you have to create a sales page to persuade your prospect to buy it. To do that convincingly, you need to find out about copywriting. It's best to find out first, then use your knowledge, rather than try yourself first, find it doesn't work, and then go to learning copywriting.
Fourth, You need traffic to your sales page.
You can start with free traffic generation, if you have enough time to do it, and when you make enough from sales, then buy traffic in order to increase the development of your business. For free traffic test out different places where your market goes online, and see which produce the most and best buyer traffic. Once you've found such sources then you can ramp them up as you go along.
Fifth, and finally, keep track of all you do.
For example, keep track of your traffic sources and how much money they're generating for you. Let's say you have a source that provides you with one thousand visitors a month that cost you $100 a month. That's ok, but if those one thousand visitors only buy $50 worth of product, you're losing money. So, don't be impressed by numbers, but be certain you know how much money each visitor is generating for you relative to how much they're costing you.
See my other blog post on internet marketing home business.
Saturday 1 August 2015
Easy Time Management
Time management is one of the most desired skills in online business. Often working alone, people are easily distracted and lose focus, even when their main aim on any one day is to generate content, subscribers and profits.
Here are 3 easy steps to gaining control of your time so you can keep moving forward.
First, get rid of any activities not relevant to your day's aim.
You know the one's I mean:
There's your email checking. This can easily become a habit. You tell yourself you'll just check it out in case something important has turned up, or maybe you're simply curious to see what people are sending you. Before you know it, at least several minutes, if not hours have passed, and your business work in no further forward.
Check email at the end of your working day, or at a daily set time. But never at the day's start.
Then, there's your cell phone.
You'll have seen how many people keep checking theirs out of sheer habit. Or you leave it switched on while your working and someone phones you, thus destroying your concentration. Perhaps even diverting you to an unnecessary task away from productive work.
Switch if off while working. Tell customers, and everyone else, you only have it on at certain times and tell them those times. Don't let other people control your business time.
The television, or online programs
I would have thought this was a no brainer but it's amazing what excuses people can have to have a TV on or in their work place. Also, it's too easy to tune into an on line program you like to watch, maybe even as you work at your computer.
You need to remove all such distractions during your working time, and don't even have them in the same room.
Second, write down or record in some way what is really important to get done in your business that month, week, or day.
For example, keep control of your time by deciding for the week ahead what you need to do in your business. What are the actions you need to take and what tasks need to get done.
Then, number them from the most important to the least important.
Once you've got a record of them in this way, work your way through them day by day.
Third, prioritize your time management.
If you prioritize unfocused activities, then that's all you get at the end of the day.
Let me put it this way: your time management is getting those tasks done. When you focus on them, you're in charge of your own time. When you're not doing them, you're wasting your time.
Here are 3 easy steps to gaining control of your time so you can keep moving forward.
First, get rid of any activities not relevant to your day's aim.
You know the one's I mean:
There's your email checking. This can easily become a habit. You tell yourself you'll just check it out in case something important has turned up, or maybe you're simply curious to see what people are sending you. Before you know it, at least several minutes, if not hours have passed, and your business work in no further forward.
Check email at the end of your working day, or at a daily set time. But never at the day's start.
Then, there's your cell phone.
You'll have seen how many people keep checking theirs out of sheer habit. Or you leave it switched on while your working and someone phones you, thus destroying your concentration. Perhaps even diverting you to an unnecessary task away from productive work.
Switch if off while working. Tell customers, and everyone else, you only have it on at certain times and tell them those times. Don't let other people control your business time.
The television, or online programs
I would have thought this was a no brainer but it's amazing what excuses people can have to have a TV on or in their work place. Also, it's too easy to tune into an on line program you like to watch, maybe even as you work at your computer.
You need to remove all such distractions during your working time, and don't even have them in the same room.
Second, write down or record in some way what is really important to get done in your business that month, week, or day.
For example, keep control of your time by deciding for the week ahead what you need to do in your business. What are the actions you need to take and what tasks need to get done.
Then, number them from the most important to the least important.
Once you've got a record of them in this way, work your way through them day by day.
Third, prioritize your time management.
If you prioritize unfocused activities, then that's all you get at the end of the day.
Let me put it this way: your time management is getting those tasks done. When you focus on them, you're in charge of your own time. When you're not doing them, you're wasting your time.
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