Content that people like or are interested in gives you credibility. When someone goes through some of your content, like the one you're reading, it effects people's view of you. But it could be video, audio, a webinar, or an instagraphic.
However, it's not just a case of creating that content. You want to make it so the visitor feels driven to click your link. The content has to be useful to the visitor, and the best content to have is content they can't easily get elsewhere on the internet.
Try these steps in order to get the click.
First, use a title that actually tells what the content is about. Avoid tricks. Keep to only one subject in the content piece.
You're reading this because you aimed to find out more about the title subject. Not something else. So it should be on target here. Get credibility by giving people what you promise and what they therefore expect.
Second, imagine you're talking to a friend of colleague who's asked your advice. Keep it simple and straightforward. People don't want essays.
Third, offer a useful freebie, a gift you'd like to get if you were in their situation. Remember you want them to click your link.
Fourth, keep this in mind: you're not giving the content to entertain for a minute and then they go somewhere else, or to pass some time. You want them to click through to your website or wherever you want them to go. You're collecting clicks, to get subscribers, to get customers, in order to make a profit by giving useful help.
Forget about those who don't click. They wouldn't have bought from you anyway.
Click to read: How To Generate Credibility In Email Marketing
Sunday 29 May 2016
Wednesday 25 May 2016
Content Marketing - You Must Know Your Subject
Content marketing is about getting focused traffic that's already interested in the subject of the content.
Therefore, create content about stuff you know about in your niche. Through the niche information in your content there should also be a connection with your site's focus. You can fairly easily find more information about your subject both online and offline.
Of course, it's much better if you can create content from your own knowledge, preferably as someone with expertise in it.
Therefore you have to find out about your niche in some detail, or one aspect of it. Then you can tell other people how to take action on it.
But going even further, it's best to tell people knowledge who have started taking some actions in your niche and/or about an individual subject in it. Create your content for them as people at the very start of their online business usually don't want to spend money yet.
Aim to attract those people already working to some extent or other in your niche.
Click to read: Why Content Is The Niche Marketing Success Secret
Therefore, create content about stuff you know about in your niche. Through the niche information in your content there should also be a connection with your site's focus. You can fairly easily find more information about your subject both online and offline.
Of course, it's much better if you can create content from your own knowledge, preferably as someone with expertise in it.
Therefore you have to find out about your niche in some detail, or one aspect of it. Then you can tell other people how to take action on it.
But going even further, it's best to tell people knowledge who have started taking some actions in your niche and/or about an individual subject in it. Create your content for them as people at the very start of their online business usually don't want to spend money yet.
Aim to attract those people already working to some extent or other in your niche.
Click to read: Why Content Is The Niche Marketing Success Secret
Tuesday 24 May 2016
Opt In Page Basics
Building your list means having a way of people subscribing to it. One way is to have an opt in page which only exists in order to persuade visitors to join your list.
Two tactics in using an opt in page are to have people go to it before they reach your sales page, or have an opt in section on your site, such as in the sidebar of a Wordpress site. Try out different places for the opt in section to see which works best, getting you most sign ups. Also, of course, it will depend on how persuasive it is, so you test different layouts, for example, for the best results.
However, placing it above the fold and in a high place on your page should get you more opt ins. The more your freebie has in it should also get you more subscribers.
But try this. Have all your traffic, who are not yet subscribers, go straight to the opt in page. They have the option to join your list before they see anything on your site. You might think in that case most visitors will not join up and so you're losing sales. But if they won't opt in it's not likely they'd purchase anything from you anyway.
Click for Your Strategic List Building For Profits
Two tactics in using an opt in page are to have people go to it before they reach your sales page, or have an opt in section on your site, such as in the sidebar of a Wordpress site. Try out different places for the opt in section to see which works best, getting you most sign ups. Also, of course, it will depend on how persuasive it is, so you test different layouts, for example, for the best results.
However, placing it above the fold and in a high place on your page should get you more opt ins. The more your freebie has in it should also get you more subscribers.
But try this. Have all your traffic, who are not yet subscribers, go straight to the opt in page. They have the option to join your list before they see anything on your site. You might think in that case most visitors will not join up and so you're losing sales. But if they won't opt in it's not likely they'd purchase anything from you anyway.
Click for Your Strategic List Building For Profits
Friday 20 May 2016
List Building - What's So Great About It?
Some people ask if list building is worth the effort. Why not just sell stuff to people on your website?
When people have been trying a totally different way of selling and getting leads, such as Adsense or Adwords or banner ads, and so on, it can seem odd to get subscribers, especially all you want to do is get sales.
Why do it then?
When you have a list you have a group of people focused on a common element in your niche. Now they might not want to buy from you at the moment. On the other hand, since they have an interest, they might buy from you later on.
If 100 visitors come to your site, 1 or 2% might buy a product from you. And you let the other 98 or 99 go. If they still want a product like yours the following month they may search for such a product and they may click the link to your site.
But if you have a list of such people, you email them about your product a few days later, with a link to go straight to your sales page from the email.
Click the link to read: Build A List To Convert To Buyers
When people have been trying a totally different way of selling and getting leads, such as Adsense or Adwords or banner ads, and so on, it can seem odd to get subscribers, especially all you want to do is get sales.
Why do it then?
When you have a list you have a group of people focused on a common element in your niche. Now they might not want to buy from you at the moment. On the other hand, since they have an interest, they might buy from you later on.
If 100 visitors come to your site, 1 or 2% might buy a product from you. And you let the other 98 or 99 go. If they still want a product like yours the following month they may search for such a product and they may click the link to your site.
But if you have a list of such people, you email them about your product a few days later, with a link to go straight to your sales page from the email.
Click the link to read: Build A List To Convert To Buyers
Tuesday 17 May 2016
Content Marketing - Make Money With It
There are probably not that many people making money through their content marketing as such.
After all, it is not a walkover creating lots of content, especially unique to yourself. It can be time consuming, and people run out if ideas, which can be frustrating. Plus it is tedious to generate content on the same or similar subjects time after time.
Ok, how can you make money from it then?
Remember that focused content generates focused traffic. This is the kind of visitors you want, who are interested in what you have to say and feel strong enough to click your link. Of course, there will be people who do not like your tone of voice, spoken or in text, or think your subjects are not very interesting.
However, some will go through the content, just as you're going through this article content now. Let's say 2% only are interested in finding more from you. They click your link. This is a targeted prospect. The best people will get to your site.
In this way content leads to making money.
Even better, you build your list with these best people. You have several lists to do with different niche subjects. More content in your email campaigns, and other content, leads to making even more money over a longer period of time.
Click the link for To Generate Revenue Do The Right Things
After all, it is not a walkover creating lots of content, especially unique to yourself. It can be time consuming, and people run out if ideas, which can be frustrating. Plus it is tedious to generate content on the same or similar subjects time after time.
Ok, how can you make money from it then?
Remember that focused content generates focused traffic. This is the kind of visitors you want, who are interested in what you have to say and feel strong enough to click your link. Of course, there will be people who do not like your tone of voice, spoken or in text, or think your subjects are not very interesting.
However, some will go through the content, just as you're going through this article content now. Let's say 2% only are interested in finding more from you. They click your link. This is a targeted prospect. The best people will get to your site.
In this way content leads to making money.
Even better, you build your list with these best people. You have several lists to do with different niche subjects. More content in your email campaigns, and other content, leads to making even more money over a longer period of time.
Click the link for To Generate Revenue Do The Right Things
Your Content And Your Affiliate Marketing
Content marketing is creating content, in whatever format, that has links in it to your site. You publish that content on high ranked sites.
Affiliate marketing is getting people to a sales page selling a product that belongs to someone else. If someone buys the product you get paid a percentage of the selling price.
You can see that you need plenty of traffic to the affiliate sales page. Now, the more focused that traffic is, the more sales there are likely to be, and the more money goes to you.
Because of the nature of content it generates focused traffic. As long as the content is concentrated on one niche subject, and people are searching for that subject, when they go through the content they are more likely to click your link to the affiliate sales page. This is the best sort of traffic. Why? You're pointing them to the exact solution to their problem and to the type of product they were searching for.
Know your affiliate products and create content about them. From the content, though, send them first to your own opt in page to get their email. Build your own list so you can sell repeatedly to them. You'll make more than only sending people to the affiliate sales page.
Click the link for Your Content Marketing As An Affiliate
Affiliate marketing is getting people to a sales page selling a product that belongs to someone else. If someone buys the product you get paid a percentage of the selling price.
You can see that you need plenty of traffic to the affiliate sales page. Now, the more focused that traffic is, the more sales there are likely to be, and the more money goes to you.
Because of the nature of content it generates focused traffic. As long as the content is concentrated on one niche subject, and people are searching for that subject, when they go through the content they are more likely to click your link to the affiliate sales page. This is the best sort of traffic. Why? You're pointing them to the exact solution to their problem and to the type of product they were searching for.
Know your affiliate products and create content about them. From the content, though, send them first to your own opt in page to get their email. Build your own list so you can sell repeatedly to them. You'll make more than only sending people to the affiliate sales page.
Click the link for Your Content Marketing As An Affiliate
Sunday 15 May 2016
Search Engine Optimization - What Are The Basics Of SEO?
Search engine optimization (SEO) means improving your website to get high search results for a particular search term. This is different from using private blog networks or buying links to your site.
What are the basics?
There are the changes to make on a site page, and doing things off-page.
The work on the page is probably the less significant. It's simply taking basic actions. Choose your keywords and use your main one in the title and the meta tag description which might be used by the search engines in the actual search results. When the engines read the page code they presume your keyword is what the page is about.
The off-page work is obviously away from your site page, and is usually done on other people's sites. It's the creation of links back to your page, preferably using your page's keyword or those related to it, though you need to make sure you vary the link texts and don't keep repeating the same link format. The search engines read all the links as meaning your page is popular with other related websites.
Now click to read: Internet Marketing With Search Engines
What are the basics?
There are the changes to make on a site page, and doing things off-page.
The work on the page is probably the less significant. It's simply taking basic actions. Choose your keywords and use your main one in the title and the meta tag description which might be used by the search engines in the actual search results. When the engines read the page code they presume your keyword is what the page is about.
The off-page work is obviously away from your site page, and is usually done on other people's sites. It's the creation of links back to your page, preferably using your page's keyword or those related to it, though you need to make sure you vary the link texts and don't keep repeating the same link format. The search engines read all the links as meaning your page is popular with other related websites.
Now click to read: Internet Marketing With Search Engines
Saturday 14 May 2016
Search Engines - Problems Marketing With Them
You probably realize that the search engines aim to provide the best related possible results for any search term. That way, they also rank sites and pages on them.
Ideally, the search engines would assess the content on a page and the site with the best information for a term would be placed higher in the search results. They may be aiming to do this more and more precisely. However, some marketers then would have their site have the appearance of having more information about a subject than other sites.
This can put many sites at a disadvantage.
Therefore, search engines look to the number of links are pointing to a site or page. Preferably these should be from high quality and relevant sites. The more you have going to your site the more popular it is seen to be.
But then some marketers find ways of using collections of blogs, or create software to generate links automatically. Those involved in such practices then are the ones to get the higher search rankings for a term, and others lose out.
Click for: How To Use Search Engines In Internet Marketing
Ideally, the search engines would assess the content on a page and the site with the best information for a term would be placed higher in the search results. They may be aiming to do this more and more precisely. However, some marketers then would have their site have the appearance of having more information about a subject than other sites.
This can put many sites at a disadvantage.
Therefore, search engines look to the number of links are pointing to a site or page. Preferably these should be from high quality and relevant sites. The more you have going to your site the more popular it is seen to be.
But then some marketers find ways of using collections of blogs, or create software to generate links automatically. Those involved in such practices then are the ones to get the higher search rankings for a term, and others lose out.
Click for: How To Use Search Engines In Internet Marketing
Tuesday 10 May 2016
Website Traffic - The Best Way To Get People To Respond
You want traffic from your content marketing. So create it to max out the potential of each content piece.
Creating content is not difficult if you know your subject. You might be good at making videos, audios, webinars, or text products. Of course, any format takes practice and making mistakes to learn from. On the whole, everyone can create content in some format at some length.
How do you get people to respond to it, though, in the way you want them to?
I'm sure you've come across content that makes you want to respond to it. You just have to click the link to find out more.
A key part of getting that to happen is that when you're creating the content, in your head you're just adressing one person.
Even just having a conversation with them. This way it can have the feel of coming from you personally.
Also, keep to one subject in any piece of content. The odds are a visitor lands at your content because they were mentally focused on getting some particular information. When your content provides that particular information they'll probably want more from you, and click your link. On the other hand, you might begin with some information they're after but then move to another subject part way through. That's where you lose them and they click away.
Keep it simple: focus on one subject and one visitor.
Click the link for: Website Traffic - How To Get Traffic From Content
Creating content is not difficult if you know your subject. You might be good at making videos, audios, webinars, or text products. Of course, any format takes practice and making mistakes to learn from. On the whole, everyone can create content in some format at some length.
How do you get people to respond to it, though, in the way you want them to?
I'm sure you've come across content that makes you want to respond to it. You just have to click the link to find out more.
A key part of getting that to happen is that when you're creating the content, in your head you're just adressing one person.
Even just having a conversation with them. This way it can have the feel of coming from you personally.
Also, keep to one subject in any piece of content. The odds are a visitor lands at your content because they were mentally focused on getting some particular information. When your content provides that particular information they'll probably want more from you, and click your link. On the other hand, you might begin with some information they're after but then move to another subject part way through. That's where you lose them and they click away.
Keep it simple: focus on one subject and one visitor.
Click the link for: Website Traffic - How To Get Traffic From Content
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