People who subscribe to your list when they've come from a piece of your content tend to buy more products from you, compared to those who come from other places.
Why is that?
It's to do with building a relationship with them.
When someone subscribes from, for example, a banner ad, you start creating a relationship with them as usual. You send them valuable content and keep in touch with them. But you're starting that relationship building only from the first email you send them. You're starting from scratch once they've subscribed.
But there's a difference when they subscribe from your content. The content acts as a filter because they've gone through your content about a subject they want to know about. They click your link in it becasue they want to see more of your information. They're interested in your style and tone. In other words, the relationship has begun.
This means that when they opt in, you can make offers quicker, they'll purchase something faster, and the relationship can grow more quickly. It's easier for you to follow through after they've experienced your work in your content.
Want to know more? Click the link: Write Emails As If To One Person
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