You have to keep your subscribers opening and reading your emails or else they will begin to ignore or forget you, and then eventually unsubscribe. You lose the opportunity of making offers to them, and your revenue falls.
You're doing two vital things at the same time: attracting more subscribers, and retaining those you have by getting them to open and read your emails.
How to keep subscribers reading.
Only make quality offers to them, whether your own products or affiliate products. It does not mean that because they've chosen to join your list that you can then bombard them with offers or present them with products not valuable to them. Without decent revenue you might not be covering the cost of getting subscribers in the first place.
Work with your list. Keep in touch with them. Ask them what they want and need to know about for them to succeed. Provide products that meet those wants and needs. Be helpful and responsive in relationship with them.
Provide freebies for them sometimes. Use them to develop your relationship with them further.
Look to get subscribers daily. People who click one of your links in a piece of your content are excellent to have on your list as they've evidenced that they do that, and will do so through to your sales pages.
Click the link for more information: Build Your List To Make A Profit
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