Strategy For Internet Marketing - Have you Got One?

There's more to it than simply making a website and getting traffic to it. Have a strategy.

1 Build your list. Have an opt in page or pages where people who reach your site can give you their  email addresses for something of value to them. Why build a list? People need to see your offer about 7 times or more before they make up their minds to buy your product. So, send them emails regularly, some with your offers and some with related information, and that also have your site address and with a link to your offer.

2 Make it easy for them to pay you. Paypal can even be used to let them pay on your site. Paypal also allows payment with credit card, or you might want a separate system to do that, and the choice to pay by debit card.

3 Make it easy for them to download your product. That is, allow them to get your product straight away after they have paid you. Also allow them to download later if they want to as they might pay you using one device but then download it to another device.

4 When your payment and download organization is fast and easy to use, they will more than likely return for further products from you.

These 4 are the basis of your strategy, each of them being of equal importance.

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