Email marketing is usually taken as an automated system, except when sending manual broadcasts. But you still need to set yourself standards of value to your subscribers. Always check your grammar and organization to avoid confusion and frustration. Think of it as a personal letter.
First, have a clear introduction, then the body of the email, and a clear close. Use the name of the person you're replying to. Thank them and give you're response that fits what they asked about. At the end of the body, repeat the thanks. People like to be thanked. Then have your ending.
Keep the email brief and specific to the topic you're dealing with. Don't wander off the topic at any point. That's an easy way to be too general. Keep your language easy to read, explaining any technical terms.
Second, when the email is automated, you still must be maintaining your attitude and standards. Have the email go through important ideas. Again, thank them for asking. If needed, give them a suitable time period as to when they'll get your response. You might need to also give them alternative ways to contact you, such as a different email address.
Third, when it's an email written only to the one person, even more so do you need to keep to your business values. Answer their exact question. You could include a repeat of what they asked, to jog their memories of the exact topic. This also generates trust they know you're relating to their exact question. Answer it as fully as you can. If helpful, you could point to useful related resources and how to contact you. Thank them just before you finish the email.
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