Getting a customer can take a high cost. There can be a long lead of events starting with some sort of marketing, paid or free, to attract relevant people. Time might pass and having made several offers to one of them, a person might buy from you and thus become your customer. The cost of that one customer has to make up for the cost of all those who did not buy from you. This can be expensive to maintain.
It's the same online as offline. Online you have to get people to your site, and then make offers there. But most will not buy, they go away maybe never to return, and the time and money spent to get them there has been a waste.
However, the picture changes completely of you develop a list.
By building a list you make more sure you have not wasted time and money. Imagine collecting the email of every single person to your site. As long as they are on the list, you can make as many offers as you like. You get those extra chances to convert them to customers.
Your list is golden. When they have gone from your site, you can go on communicating with them, maybe even years later.
Also, whatever they they took in exchange for their address lets you know their specific interests. That gives you targeted information in order to convert them to customers.
Click the link to read: 5 Reasons To Have Focused Lists
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