If you're using email marketing in your business, then your list is the core of it in generating revenue. Once someone has subscribed to your list there's a good chance they will become a means of lifetime revenue for you.
Therefore, aim to have all your visitors sign up to your list. They are more valuable than sending people one-off to a sales page.
To achieve the long term revenue you need to write good campaigns. They need to be opening your emails continuously because they're motivated to do so, and they need to read them. Then, also, clicking your links in them. Even a small percentage in variation can make a big difference.
Therefore, you want long term relationships with your subscribers.
Do that by satisfying their niche needs and solving problems. You do not have to always be making an offer in every email.
It's far better, for example, to give freebies to subscribers for a month and have a lifetime customer, rather than they unsubscribe fast because of too many offers. If you keep giving freebies you'll merely be seen as someone who gives freebies, and not as in business selling products.
Subscribers must be willing to purchase your products, while you build an on-going relationship.
Click the link to read: Email Marketing Campaigns:
http://succeedwithjoefuller.com/Q16L144kAh9ayWT
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