Whatever market you're in or intend to be in, do you know some marketers trying to sell products about every possible area of it? This is a basic mistake to begin with: there's no focus and the marketer is too spread out.
It's much easier to sell in a niche which is part of a bigger market.
Here's why.
Imagine somebody searches for "lose weight". That person is not a targeted lead. But another person searching for "how to lose stomach fat" is. It's because the first searcher doesn't really know, it seems, what kind of diet they want, for what exact purpose. They are not yet ready to purchase yet, while the second searcher is ready to do that if they can find a product to suit them. So it's more difficult for you to sell to the first searcher.
This is like selling in a niche market. For example, somebody just going for "internet marketing" will probably take some time to get to the point of being ready to buy a product. They won't have anything set up: no site, no list, no opt in pages, no products. However, if somebody goes for "creating an opt in page", you have a chance of connecting with them as a seller. They might have tried various methods and might even have started their list. They have some knowledge and realize they need some more information to help them out.
This means being in a narrower niche gets you closer to selling your product, rather than trying to sell to everyone in a bigger market.
Now click for What's Your One Key Area Of Knowledge?
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