Your domain name choice can turn out to be extremely important for your business success or not. It has to be memorable. You want it ideally to be at the top of their minds when they think of your type of business. If not, they'll always go somewhere else. This means profit loss for you.
Also, think about how your site will turn up in the search engines. Will the domain name help you to rank high enough to attract traffic? That would mean having a niche keyword in your domain name.
However, that's not the best way to go nowadays. You want to think up a unique domain. Then make that unique name into a brand.
Think Ebay or Amazon. There is no need to search for these in search engines. Why? Because their name is their brand. These names are at the top of your mind for using an auction site or buying books and other products online.
It might still be useful to use a keyworded domain name in a small business and you're just getting started, and you want some traffic generation through the search engines. But branding is the better long term strategy.
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