Think about these points when choosing your domain name.
1 Only if you're a local business do you want to include the name of a local area. For example, oregondogwalking.com is ok if you only walk dogs in Oregon. When your business covers a bigger, even national, area searchers won't know it does when your site name comes up in the search results. Don't use a local name unless that area is the limit of your business activity.
2 It must be memorable in some way. Thus domains that are too long are easily forgotten - think about trying to remember a long phone number or password. People just won't do it. Keep it straightforward in its spelling, lack of capital letters, and preferably avoid hyphens. These also mean extra calls on the memory. People will go for the easily remembered name that's therefore at the top of their mind for your type of business.
3 Check out other forms of your domain name. When you get, for example, expertdogwalking.com, you could also get expert-dogwalking.com, or expertdogwalking.net, and so on. What it means is no-one else can use those names and weaken your brand.
4 Just buy a name in the ordinary way at a few dollars per year. Don't end up paying a domain name dealer big money for it. That's how dealers make their money. Use that money on your own business, maybe to brand it more deeply and widely in your market.
5 The well recognized and generally more accepted names are still .com ones. It makes you sound more solidly business-like, and international if it's important for your business to be so. There's a trust in .com as people everywhere recognize it.
Now click to read: You Want Your Own Online Home Business?
No comments:
Post a Comment