If you have your website set up you may have realized quickly enough that if you can't get enough traffic to it, then it has little value as a business property.
1 It's obvious you have to promote your site in some way. You should be building your list, so the quickest and easiest way to do that promotion is through your own emails. You can use the content of individual emails, with a link, or have a link permanently placed in the signature section.
2 Use ads where it fits your business and marketing plan. You can place banners on other sites where you have found your prospects go online to get information on topics you sell products about. Use search engines to find these types of site. Obviously, any charges for placing your ads will have to fit into your budget.
3 Referrals are a great way to get traffic. For example, from other experts in your niche. In fact anyone who people will accept as having some related authority in your niche can be a valuable source of traffic from their site to yours. For instance, you ask them to put a link in their emails or to let people they know who can use what you have to offer.
People often forget just how big the internet is. It is vast. So you have to find those places and people interested in, and can use, what you sell, then promote it any way you find works for you and your business.
Click the link to read: Website Traffic For The Long Term From Content
Sunday, 11 September 2016
Sunday, 4 September 2016
Search Engines - Search Engine Optimized Site
Have you just got your website onto the web? Are you waiting for traffic? It might be a long wait if you're not optimizing your pages for the search engines.
You're not only after traffic but also visitors who will become customers, paying you for your products. To do that use the right keywords for your website topic.
Your keywords will get you more buyers, as well as more clicks and return visitors to your site. You want keywords that will attract and keep people's attention. In your page titles, use attractive language that gets the visitor's interest, and holds it because of the relevance to the topic they've searched for.
Also, have a domain name to back up your site's topic. Put keywords in your page title, links to other pages, and related ones in your page text. Avoid simply repeating your main keyword but use synonyms. This way you should have better rankings in the search results.
Simply having a site does not mean you will get traffic to it. Think of your own actions online when searching. You go to those sites that get your attention through their keywords promising to have just what you're looking for. So use your topic's keywords to get your targeted audience's attention and keep it when they arrive at your site.
Click to read: Website Optimization - SEO Basics For Your Site
You're not only after traffic but also visitors who will become customers, paying you for your products. To do that use the right keywords for your website topic.
Your keywords will get you more buyers, as well as more clicks and return visitors to your site. You want keywords that will attract and keep people's attention. In your page titles, use attractive language that gets the visitor's interest, and holds it because of the relevance to the topic they've searched for.
Also, have a domain name to back up your site's topic. Put keywords in your page title, links to other pages, and related ones in your page text. Avoid simply repeating your main keyword but use synonyms. This way you should have better rankings in the search results.
Simply having a site does not mean you will get traffic to it. Think of your own actions online when searching. You go to those sites that get your attention through their keywords promising to have just what you're looking for. So use your topic's keywords to get your targeted audience's attention and keep it when they arrive at your site.
Click to read: Website Optimization - SEO Basics For Your Site
Sunday, 21 August 2016
RSS - Useful In Your Business?
If you're using RSS feeds to publish content on your site, you need information that is about the same topic as your site. To do that, check out feedster.com. Or search for feeds about the same topic. Or find sites that are dealing with the same topic as yours, or related topics, and click on their orange RSS link. Put the RSS URL from there into your own feed.
Only get feeds about your topic, or near-topics if they fit what you're doing. What you do not want is that when a search engine updates its index with information on your site, that the information is irrelevant to your site. That way you'll only get visitors who like the look of the feed but have no interest in your topic. That is, they're totally unqualified.
RSS for mobile marketing is easy now, so it's possible to be passing on a mass of your niche information to a much larger base of interested people. What you're after is having as many ways as possible for people to meet your content, including feeds. This is the opposite of aiming to publish exactly the same content on lots of different sites.
You're developing your online presence. You can combine publishing your own new content on your site very regularly, with site feeds information showing on your site. Thus search engines will visit you more, and you get direct traffic from feed readers.
Click the link to read: RSS - Your Simple Explanation
Only get feeds about your topic, or near-topics if they fit what you're doing. What you do not want is that when a search engine updates its index with information on your site, that the information is irrelevant to your site. That way you'll only get visitors who like the look of the feed but have no interest in your topic. That is, they're totally unqualified.
RSS for mobile marketing is easy now, so it's possible to be passing on a mass of your niche information to a much larger base of interested people. What you're after is having as many ways as possible for people to meet your content, including feeds. This is the opposite of aiming to publish exactly the same content on lots of different sites.
You're developing your online presence. You can combine publishing your own new content on your site very regularly, with site feeds information showing on your site. Thus search engines will visit you more, and you get direct traffic from feed readers.
Click the link to read: RSS - Your Simple Explanation
Saturday, 20 August 2016
RSS - Your Simple Explanation
Crawler bots are sent out by search engines across the web to collect information as to what new has been done. They collect it on their servers. Someone does a search which is related to what the crawler has collected. The searcher is shown a list of search results related to that they entered in their search. Those sites shown in the results have been indexed by the search engine.
Here's an example. Google sends a crawler to your website and collects most of the information on there, so that information is indexed. Nevertheless, the crawler will not necessarily get all the information from your site. It decides how regularly to visit your site by how often you publish new posts and so on. For instance, putting new information on your home page means it will visit the site more frequently.
Sometimes you get stuck and can't publish new stuff. You could use RSS at those times. Feeds will collect information from other sites and place it on yours, so you have a constant flow into your site. Becasue of this crawlers will want to collect your new information, maintaining its indexing, and search results showing your site for specific search terms on your site.
Now click the link to read RSS - Using RSS Feeds In Wordpress
Here's an example. Google sends a crawler to your website and collects most of the information on there, so that information is indexed. Nevertheless, the crawler will not necessarily get all the information from your site. It decides how regularly to visit your site by how often you publish new posts and so on. For instance, putting new information on your home page means it will visit the site more frequently.
Sometimes you get stuck and can't publish new stuff. You could use RSS at those times. Feeds will collect information from other sites and place it on yours, so you have a constant flow into your site. Becasue of this crawlers will want to collect your new information, maintaining its indexing, and search results showing your site for specific search terms on your site.
Now click the link to read RSS - Using RSS Feeds In Wordpress
Sunday, 7 August 2016
Domain Name - Choose It With Care
Many names that people starting off with a website would like to use, are now taken. They're already paid for and being used or are parked.
Choose your name and then check if you can get it. Put it into your browser and if a website comes up, then it's gone, and you'll have to choose a different domain name. Another way is to go to somewhere such as NameCheap.com where you can try one name after another, including any variations you might want to use if you can't use your first choice.
Having found a name not being used, then pay for it. You can use a place such as NameCheap. Or if you want to buy it outright as your own, check it out on registrar websites or auctions on auction sites such as Ebay. However, take care doing it this way. For example, if the seller is saying the name has been making money on a site, ask for evidence of the revenue of that site.
If all is ok, then you have your domain name that should be memorable and short as possible. Now you need to send to traffic to it once you have your site set up with it. A domain name can be vital to your business on that site succeeding.
Now click to read: Plan A Website For Your Business
Choose your name and then check if you can get it. Put it into your browser and if a website comes up, then it's gone, and you'll have to choose a different domain name. Another way is to go to somewhere such as NameCheap.com where you can try one name after another, including any variations you might want to use if you can't use your first choice.
Having found a name not being used, then pay for it. You can use a place such as NameCheap. Or if you want to buy it outright as your own, check it out on registrar websites or auctions on auction sites such as Ebay. However, take care doing it this way. For example, if the seller is saying the name has been making money on a site, ask for evidence of the revenue of that site.
If all is ok, then you have your domain name that should be memorable and short as possible. Now you need to send to traffic to it once you have your site set up with it. A domain name can be vital to your business on that site succeeding.
Now click to read: Plan A Website For Your Business
Thursday, 4 August 2016
Domain Name - How To Choose Yours
Think about these points when choosing your domain name.
1 Only if you're a local business do you want to include the name of a local area. For example, oregondogwalking.com is ok if you only walk dogs in Oregon. When your business covers a bigger, even national, area searchers won't know it does when your site name comes up in the search results. Don't use a local name unless that area is the limit of your business activity.
2 It must be memorable in some way. Thus domains that are too long are easily forgotten - think about trying to remember a long phone number or password. People just won't do it. Keep it straightforward in its spelling, lack of capital letters, and preferably avoid hyphens. These also mean extra calls on the memory. People will go for the easily remembered name that's therefore at the top of their mind for your type of business.
3 Check out other forms of your domain name. When you get, for example, expertdogwalking.com, you could also get expert-dogwalking.com, or expertdogwalking.net, and so on. What it means is no-one else can use those names and weaken your brand.
4 Just buy a name in the ordinary way at a few dollars per year. Don't end up paying a domain name dealer big money for it. That's how dealers make their money. Use that money on your own business, maybe to brand it more deeply and widely in your market.
5 The well recognized and generally more accepted names are still .com ones. It makes you sound more solidly business-like, and international if it's important for your business to be so. There's a trust in .com as people everywhere recognize it.
Now click to read: You Want Your Own Online Home Business?
1 Only if you're a local business do you want to include the name of a local area. For example, oregondogwalking.com is ok if you only walk dogs in Oregon. When your business covers a bigger, even national, area searchers won't know it does when your site name comes up in the search results. Don't use a local name unless that area is the limit of your business activity.
2 It must be memorable in some way. Thus domains that are too long are easily forgotten - think about trying to remember a long phone number or password. People just won't do it. Keep it straightforward in its spelling, lack of capital letters, and preferably avoid hyphens. These also mean extra calls on the memory. People will go for the easily remembered name that's therefore at the top of their mind for your type of business.
3 Check out other forms of your domain name. When you get, for example, expertdogwalking.com, you could also get expert-dogwalking.com, or expertdogwalking.net, and so on. What it means is no-one else can use those names and weaken your brand.
4 Just buy a name in the ordinary way at a few dollars per year. Don't end up paying a domain name dealer big money for it. That's how dealers make their money. Use that money on your own business, maybe to brand it more deeply and widely in your market.
5 The well recognized and generally more accepted names are still .com ones. It makes you sound more solidly business-like, and international if it's important for your business to be so. There's a trust in .com as people everywhere recognize it.
Now click to read: You Want Your Own Online Home Business?
Sunday, 31 July 2016
Domain Name - Decide What Business First
Your domain name choice can turn out to be extremely important for your business success or not. It has to be memorable. You want it ideally to be at the top of their minds when they think of your type of business. If not, they'll always go somewhere else. This means profit loss for you.
Also, think about how your site will turn up in the search engines. Will the domain name help you to rank high enough to attract traffic? That would mean having a niche keyword in your domain name.
However, that's not the best way to go nowadays. You want to think up a unique domain. Then make that unique name into a brand.
Think Ebay or Amazon. There is no need to search for these in search engines. Why? Because their name is their brand. These names are at the top of your mind for using an auction site or buying books and other products online.
It might still be useful to use a keyworded domain name in a small business and you're just getting started, and you want some traffic generation through the search engines. But branding is the better long term strategy.
Click the link for: Starting Your Internet Business In 2016?
Also, think about how your site will turn up in the search engines. Will the domain name help you to rank high enough to attract traffic? That would mean having a niche keyword in your domain name.
However, that's not the best way to go nowadays. You want to think up a unique domain. Then make that unique name into a brand.
Think Ebay or Amazon. There is no need to search for these in search engines. Why? Because their name is their brand. These names are at the top of your mind for using an auction site or buying books and other products online.
It might still be useful to use a keyworded domain name in a small business and you're just getting started, and you want some traffic generation through the search engines. But branding is the better long term strategy.
Click the link for: Starting Your Internet Business In 2016?
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