Maybe you have a website set up and you're getting some revenue from it. So you might wonder: why bother build a list when I've already got some income?
It is a good question, even today, because of the extra time and effort it takes. If this is your situation you could send 50% of your traffic to a squeeze page, and the other 50% to a sales page. This means you can still see some direct profit while testing out the difference with having a list.
You can see your statistics for your income from your sales page compared to that from your opt in page. When you see the opt in method is generating greater revenue, you can go over to sending all your traffic to an opt in page.
Let's imagine you're getting one in every hundred unique people to your sales page to convert to customers.
For your opt in page there's 33 people out of every hundred convert to join your list.
Therefore, to have the same sales result as your sales page you need to get 3 out of each of the 33 to buy from you.
Immediately upon subscribing you send them directly to the sales page.
Then, over time, you send the non-buyers over and over to your sales page so that you get a bigger number converting to customers than you had originally with just the sales page. Also, when they buy one product you can offer them more products which gives you more revenue you do not get with only the sales page and no subscribers.
Now click the link to read Converting Your Subscribers To Customers
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