You need to build your list to do email marketing. The aim is to develop a relationship over time with those people on your list so they trust you enough to buy from you. Also, you aim to have them buy from you as many times as possible because they find your products useful and valuable.
Go through these actions.
First, buy into a good autoresponder. You need to make sure that you can get your email delivered and without problems.
Second, put on opt in page on your site. Send your traffic to the opt in page. If you have it as your home page, people need to sign up to your email list if they want to see the rest of your site.
Third, tell them to sign up to get your valuable and useful freebie.
Fourth, when they have signed up, provide them with valuable content in your emails or elsewhere, some freebies, and the best product offers you can make to them. These will continue to develop your relationship with them and build increasing trust over time.
Fifth, because of this trust they'll be willing to buy from you rather than someone else. This is especially powerful when they only want to buy products created by you.
Click to read Why Subscribers Open Your Emails Each Mailing
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