It is essential that you have expertise in your niche. It's the foundation of your information business, whatever form that takes for you. You have to be enough of an expert so that prospects can accept that you have enough expert knowledge to help them aciheve their online goals. It's of no consequence how great a product or service you have. If prospects can't see you as an expert in the niche they won't become customers.
You must demonstrate your expertise through your content such as articles, posts in forums and your website. Answer people's questions, responding to them as fully as you can. If you get stuck, work out how to find the answer. Provide proper information that if they take action on coherently will give them some results they want.
How do you find the knowledge to be an expert?
1 Find every bit of information online about your speciality. There's probably lots of it and will give you the basics, or more. You'll have to keep making sense of it as you gather it.
2 Go to a good library and get 6 to 20 books about or related to your niche. Read the most informative ones (look at the contents page and index) first, then you scan the others.
3 If you've been organizing your information as you go along, you'll be able see anything that's still missing. Check on Amazon and other book sites, and buy any that look useful to you. Also, go to offline bookshops and do the same. There might even be a forum in your niche where there has been a discussion with recommendations of where to go for niche knowledge.
You want it to be clear to your prospects that you have expertise, or enough of it, that they need and want. So, get the knowledge you need and give it to them.
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