When you're dependent on other people providing what you need in your online business, you're in danger of losing control of it, including losing out on profits you could make. The money you make is much better all round coming from what you own rather than somebody else doing so. The ideal is to be the owner of all aspect of your business. That is much more difficult, for example, with having your own own host or autoresponder. But you can have your own products, methods of marketing, list, and website.
Without ownership, aren't you simply growing the other person's business for them? For instance, if you don't have a website but place all your content, and the focus of your business, on someone else's site, you're giving away a basic asset that is vital to you're having a long term business. Even if you sell products as an affiliate, you only get a certain percentage of the revenue. Plus if you don't send the prospect to your squeeze page first, you don't even get their email and you're not building your list.
If you don't make your own product, then buy one you can sell as your own, and begin selling it. Always promote your website as the primary source of information, services or whatever you're selling. In the same way, create your own system for promoting and selling, and most important, your own list.
Of course, you can still sell affiliate products. But do it as only a part of your system of selling, and only promote them to your list. Again, when you're starting you might use ideas from another marketer's system or course but with the intention of developing your own as your business grows.
Focus on, and use intentional actions, to build your own business as your primary goal.
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