In effect, your list is your business into the future. It's your key asset that could be said to be your business. Why? On the list are your buyers. That is, if you've built a trusting relationship with them and your products are credible. Trying to convert visitors cold to your website is not a good idea. It's much better if they know some of your contents and style of working already. The internet is getting faster and they may not stay to read your sales page, if they don't know you.
Marketers aiming to sell to individual visitors might have the greatest product in their niche. But it's difficult to create trust and credibility with one page to someone who has never come across you before. If the visitor does not buy first time, they probably won't return to your site. Meanwhile, you have your list that you can keep on communicating with and sending offers they're looking for. Even if your site disappears for some reason, you've still got the list.
Create an email sequence. Pretend you're writing to someone you know, a friend or relative. Make it clear at first what the list covers. If it's about tropical fish but only of certain types, then tell them. If you intend making some offers at times, tell them that too.
Then you could send a emails spread over a few days giving them useful information about your niche or specific subjects in it. Ask your subscribers what they'd like to know from you to succeed in the niche. Their replies can give you contents for 2 or 3 further emails, providing the specific information they're looking for.
In this way, when you have a good enough relationship with them, you begin making offers that will be helpful to them. But not making these offers every email. Mix them in with your emails with valuable information.
Email Marketing Campaigns
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