1 With content marketing you can build your traffic to your site. But even better is that the traffic is filtered by the content so mostly only those interested in your information click through. They're pre-sold on further content you have to offer.
2 It also helps when you have many pieces of content about topics in your niche with your name on them. This develops your credibility and you're seen as having expertise in your niche. In turn, this perception as a niche expert develops a feeling of trust in you. This can then transfer to subscribers' sign ups and conversions to customers.
3 If you're in a particularly niche market it might be more difficult to get traffic to your site. By putting your content on high ranked websites you can piggyback on those sites to increase your content ranking and then get traffic from the content to your site through backlinks.
4 Creating content helps your business because you're developing content continuously. That same content can be adapted for use on your site or in your emails or use in your products.
I hope this makes the point creating content is worth doing to help your business, including generating quality traffic.
Get more here: A Creation Method For Your Content
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