The useful thing about creating content in order to direct traffic is that you're able to have a different opt in page for the different topics of your content. That is, you increase the power of the targeting of traffic as the opt in follows through from the same topic the freebie is about.
When you publish content regularly you create web presence for your business as well as getting traffic.
Traffic from your content is interested traffic and so qualified for the niche topic you deal with.
Of course, the more clicks you can get, the more opt ins you can potentially get, if that's where you send the traffic. But you still have to produce lots of content.
First, create your content, with one or more anchor links to your opt in page, if you're building your list.
Second, publish each piece of content uniquely on a high ranked website.
Third, wherever you send the traffic ensure it's related to the content topic.
Click the link for: Content Marketing Is Doubly Effective For Traffic
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