You get people to click through to your opt in page, and once there you only have seconds to get their attention so that they sign up to your list. So you want to have it optimized as best you can in order to get that result. The only reason to have an opt in page is to get the name and email of the visitor.
There should be no other distractions. The page needs to have a heading, some bullet points, and a form for them to join your list.
Use relevant keywords on the page to aim to let the search engines know what it's about, as well as to catch the attention of your visitors. No doubt people will only scan the page. Therefore, make most important keywords and information stand out in some way such as bolding or coloring. Use keywords in the bullets so you give the reader brief pointers about your offer.
Words and phrases to make stand out are those which point out and emphasize how your product or information is different from others'. In fact, you want them to understand quickly that you provide the best offer on these. Point them to the sign up form and encourage them to fill it out.
The above are some useful suggestions but you can optimize your opt in page in different ways. Test and track to see what works best for you.
However, do make it a straightforward page. For example, don't use keywords so much that it looks over the top as people scan through it. You only have seconds to get their attention and to decide to fill in the form. Give the information you need to give them so it's to the point. You want them to sign up and add a subscriber to your list. That way lie more profits for you.
Click to read: How To Use Squeeze Pages
No comments:
Post a Comment