SEO (SEarch Engine Optimization) off your site means using other places to attract people to your site. When you put content, or other material, using your keywords on those other sites, then place a link in it back to your website. Getting such links are still a key part of SEO, whether you put them on blogs, social sites, niche directories, or video sites.
Attracting visitors to your site is vital for getting traffic, and making money, from your site. You will have optimized on site and this off page work will enhance that work. You could still be effective in your online business without it but with it you go to a different level of effectiveness.
You want to generate as much revenue as you can from your online business. Therefore, if you're using search marketing, you have to choose whether to use off page links or not. You need to have: links going from your site to other sites as well as from them to you, and relevant keywords for pages you create. The internet is vast, so you want to use all the means you can to attract people to your own site, or else you can be left in limbo.
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