You need SEO (Search Engine Optimization) for you business today. Search engines might send most of your traffic if you're optimized well enough.
It does cost you in time or money or both to do SEO but you're not paying anything if they give you traffic to your site. In that sense it's worth the effort to get your posts and pages set up for them.
On page.
Make sure your keyword appears in the title of your page. Though not so important now, have your keyword in the keyword tag. Your description could be used in the search results, so make sure it tells what the page is about. Then, the page content should be relevant to the title and set out clearly so search engine spiders can get a sense of what it's about. Just create your page straightforwardly and don't worry about doing things wrong for the search engines. If you do that you'll easily avoid any mistakes. Trying to be clever on the page in order to try to trick the search engines will have a poor effect on how they see the page.
Off page.
For off page SEO, aim to get backlinks from other sites because of the content you have or because of content you have set up on other sites besides your own.
This is an easy method. Simple create relevant content, including keywords, and publish on high ranked sites. Have a link in that content that goes back to your site.
Click to read: Internet Marketing With Search Engines
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