SEO - Some Basic Pointers

SEO (search engine optimization) is still a crucial part of your marketing. You need SEO on page and off page, and be organized to do it.

There is still plenty of information around on SEO that tells about actions to take which are not always that critical, and maybe once were but aren't now. Check Google's updated advice and websites you can trust to give you relevant information that you need. Find out as exctly as you can what you need to do for your site and target those things. You don't want to be spending your precious time on stuff that's just not worth doing.

Here are some pointers as at the time of writing.

There is only a small percentage of relevance to your on page optimization. But you still have to do it to get the best effect you can. The biggest percentage is your off page optimization but this can be negatively affected if you ignore the on page stuff.

On Page

Choose your keywords for the page content. Put them or it into you title, the description of your page (this might be used in the search results for your site), in your content but maybe even only once. You might want to put keywords in your header tag too though this doesn't seem to be as important as it once was. In effect, your on page optimization is letting the search engine crawlers know what your page and website are focused on. The off page optimization is really how the engines decide where to put you in the search results.

Off Page

This is about getting links linking to your page and site. You do not want to force this, as if the search engines think you have set up an artificial way of getting lots of links fast then they will demote you. Create content and publish on other sites such as social sites or as guest blogging, for example.

Also, find niche directories and add your site to those. Look to a long term plan to add backlinks to your site over time.

Click the link to watch: Create Posts And Optimize For SEO