Creating a successful sales letter can have a basic formula. Of course, you must include your own visitors' needs and wants, including any specific points relating to them, and your own product offer. Still, there are some basic elements.
Here is a list of things to put in your sales letter.
First, the important thing is to get the person to buy, so keep the letter to the point. Forget about using good-sounding filler, extra offers, or ads. Concentrate on what they need to know about the offer and the benefits to them.
Second, they won't read anything past the heading unless it catches and keeps their attention. It must indicate that it's worth them reading more.
Third, tell them the purpose of your letter, including if you're sending the offer in an email. Clarify what the main benefit for them is.
Fourth, list further benefits - about how it will save them time and/or save them money. And maybe how it will make something easier for them, so there's less stress and uncertainty.
Fifth, make the offer credible by putting in testimonials.
Sixth, give assurance to them that they need not worry about committing their money. You guarantee will return their money in a certain time-frame if they change their mind. Again, testimonials could be used with emphasis on the security of your guarantee.
Seventh, press them for time. Directly tell them to pay straight away. You might have a time when the offer disappears or the price increases, and maybe with a timer showing how long they have.
Eighth, directly ask or tell them to buy now.
Ninth, make their decision a positive one by telling them they will not regret it and how it will change what they do.
Tenth, go through bit by bit about how to make the order. Make it so clear and obvious that anyone could follow your instructions and carry them out.
Eleventh, again, ask or tell them to buy the offer.
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