These can work powerfully together if you can get it right.
You develop relationships with your list. They're not just a list of names but individual people.
When you create your articles, or other content, you're fixing a context, inside of which that relationship can begin and develop. This is done by letting people see what you think in the niche, how you go about things, and what your general style of working and communicating is.
If they come from an ad of some sort, they don't know anything about you. You're simply another marketer. Some people may get on your list, decide they don't like the way you work, and opt out. That's OK, but it's a waste of time for both of you.
Arriving from an article or similar content, the opposite is true. They actually opt in because they like the look of what they've seen and learned so far. The odds are in favor of them continuing to read and responding to your emails, developing a relationship.
Click the link to get more information: Here Are 5 Ways To List Build
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