Creating content is worth doing because there are various ways of using it. You publish on high ranked sites which give you backlinks to your website. That means search engines see it has having some popularity and so deserves to be ranked higher in search results than if you didn't have those links.
Content, then, generates free search engine traffic over time which, with your targeted content, is focused traffic.
Your content demonstrates your expertise as well. When people see that others have created a lot of content it seems as if those are incredible experts in their niche. That might be so or not but people are looking for credibility and see it shown in your content.
Because of these factors content, including articles like the one you're reading, engage prospects and build trust with them so they're encouraged to click your links and then subscribe to your list.
How to bring that about? Create content that concerns what the people in your niche are searching for. You neither want new people who know almost nothing or people looking for freebies and then never buying anything. You do want people who sign up to your list and go on to buy your products. So make your content on subjects that people might go on to pay for to get more information from you.
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