An opt in page with a form for subscribers to give their email address is the key part of building your list.
However, do you have it as a separate page, or put your opt in form on your site pages?
You can do both. Give visitors every opportunity to join your list, no matter what page of your site they're on. Test this to see its effect in your business. Also, have a separate page which has the only purpose of getting people to sign up.
Make it the page visitors come to when they want to look round your site. Many, if not most, people will opt in to get to see the content on your site.
Still offer a freebie on the opt in page, either related to the content they've come from, or related to your niche. That way people are encouraged to opt in to get the freebie whereas if there seems no relation to the site or content they've arrived from, they may sign up but quite quickly unsubscribe.
Click the link for: Build Your List After You Have An Opt In Page
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