Once search engine optimization of your website was seen as the key to getting traffic from the search engines. Today, that's not the case. You do basically need your site optimized but now the focus is more on the quality of content and backlinks to your site from other reputable websites.
People always claim to be finding loopholes to take advantage of but they're quickly filled by the search engines. Obviously, any weakness which is advertized in that way, the search engines will also find out about. So it's best to keep to the essentials when setting up your site and when you're creating your site content. Wordpress is the easiest platform for creating your own independent presence online.
There is onsite and offsite optimization.
Onsite, including in your posts, is about making the post an easier place for the search engines to get information about.
First, have your keyword for the content in your title. At the beginning still seems preferable.
Second, put the keyword in the description of the post. Search engines may use this or the meta tag in the search results.
Third, put it in the header tag.
Fourth, put it in the tag section.
Fifth, put it in the meta tag.
Sixth, limit the amount you use it in the actual content. Keep it below 2% or even less.
Offsite optimization is about generating quality links to your site.
First, create more and better links than your top competition.
Second, create valuable content in any format and place it on high ranked sites. You might want to create some variety by placing on some less well ranked sites too. Have a link in the content back to your site.
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