Thursday 18 February 2016

Building Your List - First Things To Do

Why is list building so important? Because you can send your visitor to your sales page, repeatedly if necessary, so they are able to buy from you.

Think about a sales letter that converts people to customers at one in every hundred visitors. You could send people there, and one in every hundred will take your offer each day. But most just leasve and you never see them again. However, when you send them to your squeeze page you get their email address so you communicate with them and regularly send them to the sales letter so they have multiple opportunities to buy your product.

Now think about it further. The sales letter keeps converting at 1%. But now each week you send the same 100 people to the letter. Now you get 1% of them to buy every week, not just one buyer. After ten weeks you'd have 10% conversions of unique site visitors.

Here are the first things to get started.

First, buy into a good autoresponder service.

Second, create a squeeze page with a freebie offer, and some brief information about the benefits of having that freebie. The only job of this page is to get visitors to give you their email in the form on the page. Get this form from your autoresponder service.

Third, get traffic to that page. You can use traffic from search engines and from your content you publish.

Click the link for Your List Building - The Basics



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