The point about a funnel is to have a series of products offered to customers one after the other as they buy them. These products are increasingly valuable to customers, and increase in price. There has to be an increase in trust in you too so that they keep on buying.
Think about starting with your first products in the funnel. These will be your freebie and your first paid product. Both of these, including your freebie for opting in to your list, are the first products in your funnel. They pay for the freebie with their email.
Providing both these products give customers more value than the price, it's more likely customers will buy more from you. Obviously, even the freebie must have more value for them.
You will be assessed by your freebie and cheaper product. That is, customers will make an assessment as to how good they think your future offers will be worth by these cheaper ones. In other words, if you received a cheaper or free product that lacked value for you, even at that price, would you then pay the same person for a $97 product? I'm sure you'd want to think about it first.
The funnel then gives customers more and more value as they go through it. For that reason, you can use increasingly higher pricing.
You might also like The Product Launch Attitude. Click the link.
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