Search engine optimization (SEO) means improving your website to get high search results for a particular search term. This is different from using private blog networks or buying links to your site.
What are the basics?
There are the changes to make on a site page, and doing things off-page.
The work on the page is probably the less significant. It's simply taking basic actions. Choose your keywords and use your main one in the title and the meta tag description which might be used by the search engines in the actual search results. When the engines read the page code they presume your keyword is what the page is about.
The off-page work is obviously away from your site page, and is usually done on other people's sites. It's the creation of links back to your page, preferably using your page's keyword or those related to it, though you need to make sure you vary the link texts and don't keep repeating the same link format. The search engines read all the links as meaning your page is popular with other related websites.
Now click to read: Internet Marketing With Search Engines
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ReplyDeleteMaria
DeleteThanks for your nice comment.
Of course, there's more to SEO than only this, as you may know.
I've written on it here and other places. You could try searching my name and SEO or search engine optimization.
Joe