Content Marketing - You Must Know Your Subject

Content marketing is about getting focused traffic that's already interested in the subject of  the content.

Therefore, create content about stuff you know about in your niche. Through the niche information in your content there should also be a connection with your site's focus. You can fairly easily find more information about your subject both online and offline.

Of course, it's much better if you can create content from your own knowledge, preferably as someone with expertise in it.
Therefore you have to find out about your niche in some detail, or one aspect of it. Then you can tell other people how to take action on it.

But going even further, it's best to tell people knowledge who have started taking some actions in your niche and/or about an individual subject in it. Create your content for them as people at the very start of their online business usually don't want to spend money yet.

Aim to attract those people already working to some extent or other in your niche.

Click to read: Why Content Is The Niche Marketing Success Secret