Opt In Page Basics

Building your list means having a way of people subscribing to it. One way is to have an opt in page which only exists in order to persuade visitors to join your list.

Two tactics in using an opt in page are to have people go to it before they reach your sales page, or have an opt in section on your site, such as in the sidebar of a Wordpress site. Try out different places for the opt in section to see which works best, getting you most sign ups. Also, of course, it will depend on how persuasive it is, so you test different layouts, for example, for the best results.

However, placing it above the fold and in a high place on your page should get you more opt ins. The more your freebie has in it should also get you more subscribers.

But try this. Have all your traffic, who are not yet subscribers, go straight to the opt in page. They have the option to join your list before they see anything on your site. You might think in that case most visitors will not join up and so you're losing sales. But if they won't opt in it's not likely they'd purchase anything from you anyway.

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