There are probably not that many people making money through their content marketing as such.
After all, it is not a walkover creating lots of content, especially unique to yourself. It can be time consuming, and people run out if ideas, which can be frustrating. Plus it is tedious to generate content on the same or similar subjects time after time.
Ok, how can you make money from it then?
Remember that focused content generates focused traffic. This is the kind of visitors you want, who are interested in what you have to say and feel strong enough to click your link. Of course, there will be people who do not like your tone of voice, spoken or in text, or think your subjects are not very interesting.
However, some will go through the content, just as you're going through this article content now. Let's say 2% only are interested in finding more from you. They click your link. This is a targeted prospect. The best people will get to your site.
In this way content leads to making money.
Even better, you build your list with these best people. You have several lists to do with different niche subjects. More content in your email campaigns, and other content, leads to making even more money over a longer period of time.
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