Once marketers could buy lists from list companies and email the people on them. Now that is against the law as spam. The result is you have to build your own list.
But what's the relationship with internet marketing?
You must communicate with the people on your list, on a regular basis. This is the main strategy for selling your products and making a profit. In other words, in having a business and not a hobby. It's much easier to sell to someone who knows and trusts you than someone who turns up to your website cold. When that happens they may not have come across you before, or if they've come from a piece of your content, they may not know anything else about you. In this sort of situation, people just don't buy.
Email marketing is at the center of your internet marketing endeavors because of being able to communicate with your subscribers, and make repeated offers of a product if they don't buy first time. With cold visitors to your site, if they don't buy then and there, they'll leave and you probably won't see them again. Because of repeat offers through emails, sales and profits can be much higher.
It's easier to convert a subscriber on your list into a customer, than a one-time visitor to your site.
As an internet marketer, do the following.
First, send your traffic to your squeeze page, the only purpose of which is to convert visitors to subscribers. You do not sell anything on the squeeze page. You sell to your subscribers in your emails.
Second, develop successful email sequences that send them to successfully developed sales letters that convert your subscribers into customers. Many more than if you'd try to convert cold traffic.
Third, take care of your list. In effect, it is your business. They are the ones who will pay you money for your valuable products. Email marketing is the core of your business, the most important part of your business system and of your internet marketing.
Email Is A Necessity In Your Online Business
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