Internet Marketing Articles And Trust

Do you think you can create content, such as articles, and drive traffic to your squeeze page?

There is so much not to trust online now. In internet marketing there have always been get-rich-quick schemes, offers that are hyped up, and products that promise much but only give you a small bit of the online puzzle.

This is also the case with traffic generation. You can buy traffic, do joint ventures, buy solo ads, and so on. A lot are to do with sending cold traffic to a sales page and hoping for the best. Even when recommendation comes from a marketer prospects have some trust in already, it doesn't mean people will automatically buy from you.

The key difference with articles and content like them is that they're created by you, or at least by some second person guided by you. Readers are hearing your individual voice and attitude, not a generalized marketing style. It's more likely prospects will feel a link to you as an individual, and if they like what you're saying, feel some trust in you too.

Imagine clicking a link from any other type of traffic source, such as an ad of some kind, and you arrive at a squeeze page. You know nothing about this marketer and a squeeze page doesn't really give much about you. It is difficult to develop trust through a squeeze page, or a sales page for that matter. Even if you sign up to that marketer's list, they now have you as a subscriber who doesn't feel any trust toward them as you've had no chance to do that. Plus, you keep getting emails with offer after offer.

Now imagine you'd read an article by them first. You like how it sounds and what it says. You'd like more from this person. You click the article link, sign up to their list, and email series. They're all in the same voice, and have the same attitude.

When you get a subscriber from an article or piece of similar content, you're not getting a cold sign up. You're not starting from scratch with the first email. The development of a relationship of trust has already begun. You just have to keep that trust and develop the relationship over time.

Using Your Content To Boost Your Marketing. Click the link.