They Don't Want You To Know This About List Building

You've probably seen products and courses on list building. You also know that all the successful marketers have built a list, and how important it is. Those successful marketers maybe get hundreds of targeted leads a day into their list. Other marketers, trying as hard as they can, only get a handful a day. And make no money.

What's the difference between them?

First, the successful ones have squeeze pages set up so that when a visitor lands on their site at that page, they have to sign up as a subscriber in order to see the sinformation on the website. This is better than having a sign up form on every page. A squeeze page used the first way can get you sign ups of up to 80%. Of course, you have to have a solid squeeze page and a website with information people want. What number of subscribers would an 80% sign up give you?

Second, the successful list builders use their statistics. If you're only getting a few subscribers each day, it's more difficult, less efficient, than if you have hundreds a day. They take the actions to make sure that happens.

Third, to improve their statistics and their tracking, they make sure to test all their actions. So, they keep records of which traffic sources convert the highest into optins. They also know how much each subscriber has cost them from each traffic source. That way they make their subscription numbers get better and better.

Fourth, they realize their subscribers are, in effect, their business. These are the people who will buy from them, and they aim to have as many as possible buying products repeatedly. The successful list builders know how much each subscriber is worth, and know that of the average one. If each subscriber is, or should be, worth at least $1 a month, then it's well worth you paying $1 in order to get that subscriber. You should be paying less for each subscriber than the profit they generate for you.

Fifth, the successful list builders are selling a backend product on the thank you page. This may not be as strong as it was but if it works you're making profit, and helped them with a product they want, before they've even finished the subscription process.

Sixth, to be successful you have to be focused. So, focus on 1 or 2 traffic sources and be an expert in those, knowing and becoming adept at what converts them. For example, a specific squeeze page may be good for one traffic source but absolutely hopeless for another source. This is why testing, and improvement, is important. To achieve that, you have to concentrate your efforts and attention.