Best Article Tactics

Every time you upload another article or piece of content, think of this: if the reader doesn't like it or it's not what they're looking for, they can simply click away. People searching for solutions and information on specific topics have usually read a lot, and most of it has not been worth their time. Your readers want real information - and immediately. This is even more so as time passes on the internet and things get even faster. How, then, do you keep them engaged with your articles?

You have to be tactical in each article, as well as have a strategy for your content.

1 You must give them real information right there in the article. Ask yourself: is this solving a problem? Is it directly usable? Is it providing information filling in gaps in knowledge for the reader? You cannot have a complete difference between the ideas and uses you give to customers in your paid products, and your free information. If you're just filling space, and wasting their time, your readers will think your paid products are the same. On the other hand, if your article is a lesson of some kind about your niche, you're giving them an extract or example of what they can expect in your products. This builds trust through a sense of confidence.

2 Too many pieces of content are trying to sell something directly. It itself is a sales person in disguise. Simply have a link at the bottom. If they don't click that's actually ok. They probably will not buy your products in any case. If they do click through because they like the contents and/or tone of the article, they probably are a better prospect for buying from you, wanting more of what you have to offer.

3 Have a quite relaxed but clear style to your writing. Treat your reader as a friend you're talking to over a coffee. Most likely, they'll react as if they know you too. In that case, they will want to find out more, click through, and as long as your follow up is good, enough people will buy from you.

4 It's about starting to create a relationship with the person. Don't try to sell to them there but get them to click through. Then you can go on and develop the relationship to the advantage of both of you.

5 Finally, make it easy to read, so they'll get right through it. Break your article into bullet points and/or short paragraphs giving clear ideas. As background to that, never stop learning for yourself so that you're offering relevant information.