Monday 17 August 2015

3 Ways To Generate Traffic

Ads and pop ups don't work like they used to. Add to that that we can all now search faster than ever, including on the move, and zip through websites with increasing speed until we find what we want. This means that the traffic for your online business needs to be more targeted than ever, or else people won't stay to view your website in any detail. As things become even faster with improved connections, there'll be even greater difficulty in keeping visitors' attentions.

Here are 3 traffic sources that might fit with your business and people are still finding success with.

1 Pay Per Click (PPC). This is useful as it gets round the need to depend on search engines so much. You pay your money to be at the top of the listed ads. In buying your keywords, you must think of being very targeted. If your niche is household vermin, it's not best to buy that term, but rather something like "mice vermin" or "mice household vermin" or something similar you know is a strong keyword. Now, you might not get as many clicks but they should cost you less and they should provide more buyers because of the narrower targeting.

Also, avoid trying to bid more and more to get to the top of list. You'll have to pay too much. The reason is that the top place gets many casual clicks. If they don't see what they want immediately, they click straight out. Pay for a listing down to the fifth place because someone who clicks on that ad has probably read the others and chosen yours more carefully as more likely to provide what they're after.

2 Writing articles and placing them on others' sites.This will generate targeted traffic as long as it's aimed at what you know people in your niche are looking for and wanting to buy. It can also help develop a relationship with your audience through the tone and style of the writing. So, it's best if the same person writes both your articles and your website posts, as once they click through from the article offsite, they will recognize the same style. Therefore, they're more likely to develop trust and then to buy.

3 Advertising in ezines. Again, targeting is very important. Choose ezines that deal with topics related to your website topics. In addition, keep track of where clicks are coming from. Layout a spreadsheet with the details of which ezines you used, the cost, and how many leads you got from each ezine. You need to track because some ezines will be much better for you than others. You need to know which ones to use more of, and which ones to drop.

Interested in free traffic continuously?

No comments:

Post a Comment