Go The Right Way About Website Traffic

When someone starts online to create a business, they often imagine all the traffic waiting on the internet ready to be sent to their website. After a while, they can see that there is plenty of traffic on the web but it's not merely sitting around until it's sent by the marketer to a sales letter or squeeze page. In any case, the issue isn't about the amount of traffic you get but how you deal with it, what the interaction is, once it arrives where you want it to.

So, turn the thinking about traffic around. Avoid the focus on sending a whole variety of traffic to your target destination, in the hope someone buys something. The key is to be able to develop a relationship with them, so you can discover what exactly it is they're looking for. Also, give them an opportunity to find out about you as a marketer. What is it you're able to help them with?

To get to this point, don't send traffic directly to a sales letter but to a squeeze page. There, they can join your list. Then you can communicate with them regularly, perhaps daily. But not making one offer after another. At first,, and all through the long term relationship with them, send them valuable information that they need and want. Ask them what they want. Let them ask you questions.

Getting the traffic.

1 Create content that gives useful information and help. Place the content on websites where your prospects might go regularly. Your content lets prospects see what quality of information you provide. They get to experience your tone, attitude, and information without any pressure of having to buy anything. They can make a choice as to whether you fit with their ideas or not.

2 Use Pay Per Click (PPC) such as Adsense. The focus here is on choosing the right keywords for your niche or product. Someone clicks and is sent straight to your destination page. It costs money. Therefore you have to able to get enough subscribers from it who then convert to customers. Some people have lost a lot of money on this method as the desperately try to get the clicks, for example, by being at the top of ads list on the search pages. If you decide to try it, keep control of your costs, know how much you're making per dollar spent, and avoid the temptation of paying more than anyone else for a keyword.

3 Advertise in ezines. Again ,this costs money. Begin with cheaper ads, usually lower down in the ezine's classified section. Test them and change them to improve them. When you're getting better click throughs you can upgrade to more expensive and better placed ads.

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